These TV Series, Specials and Sporting Events Were 2019’s Most Social

Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode, eclipsing second-place WWE... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-11 21:10:10 UTC ]

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Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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'Highly concerning': picture books bias worsens as female characters stay silent

Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian

[ The Guardian | 2019-06-13 05:00:18 UTC ]
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Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
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Roper's debut optioned for TV series

Headline non-fiction editor Richard Roper’s debut Something to Live For (Orion) has been optioned for TV by Expectation. Continue reading at The Bookseller

[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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Shannon's The Bone Season snapped up for TV

Samantha Shannon’s international bestseller The Bone Season will be adapted into a "major" TV series by producer Harriet Hammond of Lunar Park. Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Despite Selling Millions of Books, Novelist Nick Hornby Still Can’t Tell if He’s Good Enough

With Fever Pitch, About a Boy, and High Fidelity, Nick Hornby created a niche penning romantic comedies from the male perspective and launching the crush-worthy careers of Hugh Grant, Colin Firth, and John Cusack on both sides of the pond. Then he went on to prove that he can deftly embody a... Continue reading at Slate

[ Slate | 2019-02-23 00:00:00 UTC ]
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Debut fantasy novel optioned for TV series

Annapurna Television has optioned the rights to The Ruin of Kings by Jenn Lyons, to be produced as an epic fantasy television series by Ali Krug and Sue Naegle.  Continue reading at The Bookseller

[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Callaway Makes Sure You'll Remember Its Books

Remember Madonna’s 'Sex,' the 1992 succès de scandale that shook the publishing world? Or the Miss Spider books, TV series, and app? Both, and more, are the brainchildren of Nicholas Callaway, founder and CEO of Callaway Arts & Entertainment, which turns 40 this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
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Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
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Digiday Research: Which platforms publishers say monetize best

Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-14 00:00:00 UTC ]
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These 16 shows desperately want to be the next Game of Thrones

There are no shortage of contenders to the throne being produced by Apple, Hulu, Netflix, HBO, and Amazon (especially Amazon!). Can anything match the drama and spectacle of the original? With the news that Netflix is creating a new TV series and film projects around C.S. Lewis’ children’s... Continue reading at Fast Company

[ Fast Company | 2018-10-04 00:00:00 UTC ]
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Digiday Research: European publishers use distributed video for audience generation over revenue

Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-07 00:00:00 UTC ]
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iBooks Bestsellers: Lee Child Joins Jenny Han and Kevin Kwan In Top Ten

Lee Child’s 2011 Jack Reacher novel 'The Affair' jumped to #1 over Jenny Han’s 'To All The Boys I’ve Loved Before' (now at #2) following recent news that the series will be rebooted for a new TV series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-05 00:00:00 UTC ]
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Digiday Research: European publishers bet on their own properties for video

Fifty-six percent of European publishers say the core focus of their video distribution strategy is their owned sites compared to 34 percent who focus on social platforms. The post Digiday Research: European publishers bet on their own properties for video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-20 00:00:00 UTC ]
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Corry thriller snapped up for TV series adaptation

Jane Corry’s My Husband’s Wife (Penguin) has been optioned as a TV series by the makers of “Baby Driver". Continue reading at The Bookseller

[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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Sebag Montefiore's Russian thriller scoops TV deal

Simon Sebag Montefiore’s Russian thriller One Night in Winter (Century) will be turned into a TV series by Hat Trick Productions. Continue reading at The Bookseller

[ The Bookseller | 2018-07-25 00:00:00 UTC ]
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Nylon’s Gabrielle Korn on Transitioning to Digital and Building a Dream Team

Known for its avant-garde take on fashion and beauty, Nylon magazine served as an edgy alternative to a newsstand full of fashion glossies. However, when its print edition closed in October of last year, former digital director turned editor-in-chief Gabrielle Korn knew that Nylon needed to... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-12 00:00:00 UTC ]
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Wonderbly signs TV development deal for Lost My Name

Wonderbly, the publisher of the personalised Lost My Name books, is partnering with animation studio Sixteen South and Walker’s Helen McAleer to create a TV series. Continue reading at The Bookseller

[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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Book to Film Deals, Week of May 7, 2018

This week's hot book to film deals include a novel recently optioned for Ron Howard to direct, and a TV series to be adapted from works by Paulo Coelho. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-08 00:00:00 UTC ]
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TV series for Terry Pratchett's City Watch novels

Terry Pratchett's City Watch series, an eight-strong subset of the late author's 41 Discworld books, is being adapted by BBC Studios for a new television series called "The Watch". Continue reading at The Bookseller

[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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