If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked with 360i and BuzzFeed to create a three-part series called "Behind the Hands of a Tasty Producer," which profiles three Tasty producers and promotes the brand's smartwatch. Each video starts off with the producer reading comments off of their videos in the style of Jimmy Kimmel's Celebrities Read Mean Tweets segment. The clips focus on how the BuzzFeed staffers came up with the idea for a successful food video, as well as giving a little background on themselves. Merle O'Neal, for example, is a vegetarian who "tries to make vegetables exciting for people because I feel like people hear 'vegetarian' and they're automatically pushed away." Alvin Zhou—who Adweek followed for a recent feature story about Tasty—talks about how he learned to cook by Skype video messaging with his mom. And Scott Loitsch explains why a recipe for an ice cream-filled churro was his most successful video. Of course, the producers are wearing Fossil smartwatches and the videos show off its features, including the ability to play music, see notifications and alerts and set a timer. "The voiceover played a hugely integral part in organically showcasing the watch functionality and how it can be used to... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-10 00:00:00 UTC ]
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Author Kim Coleman Foote and her publisher, Sarah Jessica Parker, will discuss Coleman Foote's forthcoming book, 'Coleman Hill,' with Well-Read Black Girl executive director Glory Edim on May 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Mark Fleeman of Fujii Associates introduces himself on the company’s website with a few words that succinctly encapsulate his 35-year career as a commission rep: “I’ve been with Fujii since 1988, many stories, and many miles.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Hachette Book Group sales rep Julie Isgrigg took what she calls a “nontraditionalist path” through the book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Minneapolis-based Macmillan house rep Tom Leigh hopes the third time will be the charm: he’s been nominated twice before for PW rep of the year, in 2008 and in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Publishers Group West sales rep Ty Wilson says he’s been in the book industry since the “Rolodex cards and clipboards era.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Now in its third year, the U.S. Book Show is back as a hybrid event—in-person and livestreaming to a virtual audience at NYU’s Kimmel Center in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Throughout 2023, the Midtown Scholar Bookstore is celebrating 20 years as a bricks-and-mortar destination in Harrisburg, Pa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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The highlights from our programming this year include the return of our Libraries Are Essential program, a day-long in-person meeting for literary agents, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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After falling 12% in the six-month period ended December 31, 2022, sales steadied at $515 million at HarperCollins in the quarter ended March 31, 2023, though earnings fell again, dropping 9%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Iraqi writer Shahad Al Rawi, who was shortlisted for this year’s Sheikh Zayed Book Award in the young author category, will speak with the New Yorker’s Yasmine AlSayyad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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At Edmonds Bookshop in the historic town center of Edmonds, Wash., Michelle Bear refers to herself not as the owner but as “the most recent and honored caretaker.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Named after the combination of a question mark and an exclamation point, Interabang Books meets challenging questions with bold answers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Meet the authors behind some of the adult, children’s, and graphic titles on PW’s radar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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In a series of intimate discussions, authors, comics creators, and artists will give readers an inside look at their latest titles and forthcoming books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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National ambassador for young people’s literature Meg Medina, Public Enemy frontman Chuck D, and bestselling novelist Lauren Groff are among the authors and comics creators appearing live at the show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Jacqueline Woodson will deliver the children’s and YA lunchtime keynote on May 24, on her next book, 'Remember Us.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Tillie Walden will discuss 'Clementine, Book 2,' her second book set in the universe of The Walking Dead, with fellow graphic novelist Jeff Smith and the 'Beat' editor-in-chief Heidi MacDonald on May 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Jeff Smith will be in conversation with fellow graphic novelist Tillie Walden and 'The Beat' editor-in-chief Heidi MacDonald on Tuesday, May 23, 4:30–5 p.m. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Meg Medina will be in conversation with Amber Williams, editorial director of the 'New York Times for Kids,' on Wednesday, May 24, 10:30–11 a.m. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Elle Key and Keegan-Michael Key will discuss their forthcoming book, 'The History of Sketch Comedy,' on May 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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