If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked with 360i and BuzzFeed to create a three-part series called "Behind the Hands of a Tasty Producer," which profiles three Tasty producers and promotes the brand's smartwatch. Each video starts off with the producer reading comments off of their videos in the style of Jimmy Kimmel's Celebrities Read Mean Tweets segment. The clips focus on how the BuzzFeed staffers came up with the idea for a successful food video, as well as giving a little background on themselves. Merle O'Neal, for example, is a vegetarian who "tries to make vegetables exciting for people because I feel like people hear 'vegetarian' and they're automatically pushed away." Alvin Zhou—who Adweek followed for a recent feature story about Tasty—talks about how he learned to cook by Skype video messaging with his mom. And Scott Loitsch explains why a recipe for an ice cream-filled churro was his most successful video. Of course, the producers are wearing Fossil smartwatches and the videos show off its features, including the ability to play music, see notifications and alerts and set a timer. "The voiceover played a hugely integral part in organically showcasing the watch functionality and how it can be used to... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-10 00:00:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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Bill Reeves, previously an agent and an executive producer in the Christian entertainment industry, has been named CEO of Christian publisher David C Cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Centre for Literacy in Primary Education records a 26% increase since its first report in 2017, but stresses continuing inequities in representationThirty per cent of children’s books published last year featured racially minoritised characters, according to new research.The sixth report on... Continue reading at The Guardian
[ The Guardian | 2023-11-30 15:21:11 UTC ]
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It took Phaidon, which turned 100 this year, 82 years to step into the kitchen. But once it did, it found a niche of its own—and owned it. Executive commissioning editor of food Emily Takoudes spoke with PW about the publisher's cookbook program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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"I gagged when it was revealed who Justin Timberlake was throwing on a blaccent for." Continue reading at HuffPost
[ HuffPost | 2023-10-28 12:00:26 UTC ]
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This year’s regional bookseller shows were upbeat and exciting gatherings, where both traditional and nontraditional booksellers networked, met authors, and discovered the hottest new releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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“Welcome to the ‘Bad Ass Women Memoir Club,’” Pinkett Smith wrote in a cheeky note to the fellow first-time author. Continue reading at HuffPost
[ HuffPost | 2023-10-25 17:27:27 UTC ]
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Michelle Williams' impression of Justin Timberlake as she narrates Britney Spears' memoir is going viral as 'the greatest clip of audio since Watergate.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-25 01:06:01 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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More than 150 writers and industry professionals are asking the firm, which is a leading sponsor of UK literary festivals, to drop their investmentsMore than 150 authors and books industry professionals including Naomi Klein, Robert Macfarlane, Emma Dabiri and Geoff Dyer have signed a statement... Continue reading at The Guardian
[ The Guardian | 2023-10-13 11:35:41 UTC ]
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Ever wonder how a dictionary, a NASA telescope, or a handcrafted wooden globe gets made? These new books will tell you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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Showing Up Every Day: A Conversation with Dewaine Farria, by Matt Gallagher Interviews [email protected] Tue, 10/10/2023 - 15:38 Dewaine Farria belongs to the world. As a US Marine, he served in Jordan and Ukraine, and spent much of his... Continue reading at World Literature Today
[ World Literature Today | 2023-10-10 20:38:06 UTC ]
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The Mountains & Plains Indie Booksellers Association's annual FallCon kicked off quietly Wednesday afternoon, but quickly picked up steam Thursday as more than 200 booksellers gathered in Denver to network with each other and to meet authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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More than merely the anti-Amazon, the online book retailer and Brands That Matter honoree has built its own community of devoted readers. Literary staying power can be hard to achieve: Beach reads don’t often become Penguin Classics. The three-year-old Bookshop.org, which sells books to... Continue reading at Fast Company
[ Fast Company | 2023-10-03 07:00:00 UTC ]
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Author Walter Isaacson joined the L.A. Times Book Club to discuss the stories and controversy behind his bestselling "Elon Musk" biography. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-02 18:53:46 UTC ]
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In a new memoir about her sudden rise, Cooper, who came to prominence lip-syncing Donald Trump, faces the personal and professional costs of going viral. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-02 10:00:13 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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