The Terrible Ripple Effect of Canceled Book Tours

An author examines how tours canceled due to Covid-19 impact all parts of the book world. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]

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Does Oprah still have her book mojo?

Many in the book world are eager to discover if Oprah's book club – after a two-year hiatus and now on the lower-profile OWN network – will still draw readers in massive numbers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-06-04 00:00:00 UTC ]
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Holistic Publishing 1O1

Digital technology is transforming the world of textbook publishing much as it is changing every other aspect of the book world. Digitization is bringing down the cost of textbook content, transforming static print works into interactive learning experiences and allowing publishers to create and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
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Major Campaign for Special K Book

Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at Publishers Weekly