The Secret to Digital Growth: Investing In Content?

Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]

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How Insider is selling its newfound Facebook video expertise to brands

The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday

[ Digiday | 2016-06-13 00:00:00 UTC ]
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Axel Springer buys eMarketer to reduce digital ad dependency

The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian

[ The Guardian | 2016-06-10 00:00:00 UTC ]
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Publishers rush to get their bots on Facebook Messenger

Publishers are getting chatty with Facebook Messenger. Facebook opened its anticipated Messenger platform today that lets publishers, retailers, brands and anyone build bots to interact with the 900 million users on the app. Publishers like CNN and Business Insider were ready with bot launches... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
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Business Insider joins 1 billion monthly Facebook video views club

Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
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Watch out, YouTube: Facebook’s new video section has publishers excited

Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
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Lessons from Snapchat’s retreat from original content

Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create... Continue reading at Digiday

[ Digiday | 2015-10-13 00:00:00 UTC ]
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Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power

Facebook says scroll speed counts, and it turns out millennials are quicker with their thumbs than Gen X. They'll register an ad 2.5 times faster. Twitter, meanwhile, is adding a buy button. It’ll show up in sponsored tweets and anywhere there’s a link to the product. So far, five companies... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
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Amazon set to slash price of Prime membership for one day only

Amazon Prime is a good deal to begin with, bringing two day free shipping, video streaming of movies and TV shows, as well as original content, music streaming and even a Kindle lending library for those books you've been meaning to read. For all of that you pay an annual fee of $99, which is... Continue reading at Betanews

[ Betanews | 2015-09-23 00:00:00 UTC ]
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Axel Springer Wants to Buy Business Insider for Around $560 Million

German publishing giant Axel Springer is closing in on a deal to buy Business Insider, in a deal that would value the Web publisher at around $560 million.      Sources familiar with the two companies think a transaction could close w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-22 00:00:00 UTC ]
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Axel Springer Eyes Controlling Stake in Business Insider

German publisher Axel Springer (SPRGn.DE) may want to increase its current 7 percent stake in U.S. news website Business Insider, German Manager Magazin reported on Thursday.   Citing unnamed financial sources, the magazine said the publisher of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-18 00:00:00 UTC ]
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Comcast Is Starting A Video Platform That Will Challenge Facebook And YouTube

The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company

[ Fast Company | 2015-08-15 00:00:00 UTC ]
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Why Nikkei Is Betting Big on Digital Growth at the Financial Times

Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
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Adland Vet Mitchell Caplan Joins IBT Media as First CMO

IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is... Continue reading at Advertising Age

[ Advertising Age | 2015-06-24 00:00:00 UTC ]
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How digital publishers measure their influence

Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday

[ Digiday | 2015-05-21 00:00:00 UTC ]
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USA Today Could End Daily Print Edition in 'Five or Six Years,' Editor-in-Chief Says

USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age

[ Advertising Age | 2015-05-20 00:00:00 UTC ]
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Netflix Just Announced Its Green Eggs and Ham Series in the Most Seussian Way

A Dr. Seuss classic is coming to streaming TV as a 13-episode animated series. Green Eggs and Ham, based on the children's book first published in 1960, is coming to Netflix—though sadly not until 2018. Executive producer Ellen DeGeneres says the project "combines two of my favorite things: Dr.... Continue reading at AdWeek

[ AdWeek | 2015-04-30 00:00:00 UTC ]
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Is a Battle Between Amazon and HarperCollins Looming?

Business Insider, reports that the contract between Amazon and HarperCollins is close to expiring, and HC is balking at Amazon's current offer. The post Is a Battle Between Amazon and HarperCollins Looming? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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Amazon, Harper Talks Take a Turn

A 'Business Insider' story is seen by some as Amazon turning up the heat on HarperCollins over sales terms negotiations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-02 00:00:00 UTC ]
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HarperCollins US in 'terms dispute' with Amazon

The ongoing terms negotiation between Amazon and HarperCollins in the US has been reported by Business Insider, the online newspaper that counts Amazon founder Jeff Bezos among its investors. Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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Investors buy stake in Business Insider for $25M

A group of investors led by Axel Springer SE, Europe's biggest newspaper publisher, has paid $25 million for a stake in Business Insider Inc. as the German media company seeks to expand its digital... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-01-29 00:00:00 UTC ]
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