The Satiric iPad App Punch Wants You To Laugh, Play, Pay

Despite a cheeky promotional claim that profitability is "not something we think about," Punch has a grand vision of becoming a lucrative tablet publishing platform. But first, a quiz: hedge fund or organic farm?David Bennahum is the CEO of Punch, a news and entertainment app that launched last week for the iPad. Pulling up Punch on your iPad brings shelves filled with various items; tapping on these loads miniature in-app apps that feature topical, interactive content. (Want to dress a digital Rick Santorum doll? You came to the right place.) Fast Company spoke with Bennahum about Punch’s antecedents--including the historical British satire publication of the same name--as well as its future; Punch has a grand vision of becoming a publishing platform. Despite the claims made around the 0:45 mark in Punch's self-satirizing promo video (below), the company very much has thought about profitability--perhaps more deeply than most iPad publishers.The tagline for Punch is “Make Fun.” How does that motto inform the core of Punch?The idea emerged between [Punch founding editor, Radar magazine founder] Maer Roshan and myself about two years ago. Both of us, I think, first of all, appreciate the commercial value of satire and comedy as a way into journalism and the news. Secondly we felt the emergence of the tablet was creating a hunger for topical original content that could only exist on a tablet and nowhere else. We had a sense even back then that it was going to be a huge... Continue reading at 'Fast Company'

[ Fast Company | 2012-04-17 00:00:00 UTC ]
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