With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-08-09 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-13 00:00:00 UTC ]
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Digiday surveys of publisher executives found that nearly all are planning on producing more video in the coming year, but less than they initially expected. The post European publishers’ pivot to video continues, albeit less aggressively appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-08 00:00:00 UTC ]
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“Whether content does well on Facebook is in the lap of the gods. The algorithm is much more complex. Twitter has a consistency that Facebook doesn't.” The post ‘A big resurgence’: Publishers get a boost from Twitter video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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From the director of Frankfurter Buchmesse to the founder of a Thai publishing house and a Norwegian publisher who was shot in Oslo: sharp cautionary remarks about self-censorship and its dangers. The post Self-Censorship in Publishing Today: World Industry Leaders on a Subtle, Growing Challenge... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-22 00:00:00 UTC ]
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In this week’s Rundown: A challenging year lies ahead for online publishers, and just how big can Amazon's ad business really get? The post The Rundown: Tough times for publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-01 00:00:00 UTC ]
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Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook. The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-18 00:00:00 UTC ]
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In this week’s Rundown, publishers of all stripes are coming to grips with Facebook’s major news feed changes. The post The Rundown: Publishing in a post-Facebook world appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-17 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
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According to publishing sources, the original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away by the end of the year. The post Facebook plans to stop paying publishers to make news feed videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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In this week’s Rundown, we examine reasons Facebook and Google will be constrained in 2018, Wired’s play for digital subscriptions and more. The post The Rundown: Digital publishing’s crash landing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-29 00:00:00 UTC ]
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European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video. The post Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-23 00:00:00 UTC ]
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European publishers are less likely than U.S. publishers to make most of their digital video revenues from their owned and operated sites. The post Digiday Research: European publishers are less reliant on their owned sites for video revenue than U.S. counterparts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-13 00:00:00 UTC ]
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European publishers are pivoting more heavily to video as they brace for the impacts of GDPR implementation. The post Digiday Research: 94 percent of European publishers will increase their video output appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-06 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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This week's Rundown covers publishers' acceptance of Facebook and Google’s dominance, questions surrounding Facebook’s subscriptions push and more. The post The Rundown: Publishers are coming to terms with the duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-25 00:00:00 UTC ]
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In this week’s Rundown, we look at digital media’s autoplay obsession, Amazon's reality check and publishers' fears that Facebook will stop funding content. The post The Rundown: Publishing’s autoplay crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-18 00:00:00 UTC ]
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This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more. The post Best of the week: Twitter live video lures publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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