The rise of the micro influencer

Caroline Duong thinks publishers should be looking to collaborate with micro—not macro—influencers online. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-04-11 00:00:00 UTC ]

Other news stories related to: "The rise of the micro influencer"


How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | All news stories tagged with: #digital media #podcast network


China Bestsellers in March: Adaptations on the Rise

A stage adaptation and the work of a strong translator were behind some of the standout books on China's bestseller charts in March. The post China Bestsellers in March: Adaptations on the Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-04 22:03:42 UTC ]
More news stories like this | All news stories tagged with: #bestseller charts #stage adaptation #rise appeared #china bestsellers


Ann Patchett: Author, Bookstore Owner, and BookTok Influencer

“I have only the vaguest understanding of what TikTok is,” Patchett insists. And yet she and her bookstore, Parnassus Books, have become microcelebrities on the app thanks to the shop's savvy marketing manager, Sarah Arnold. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookstore #parnassus books #ann patchett #bookstore owner


The Morning After: Amazon’s Halo Rise sleep tracker is surprisingly helpful

The Halo Rise is also a small but significant piece of Amazon’s ongoing foray into health and wellness. For $140 (on sale now for $100), the Rise uses motion sensing to predict and track your breathing rate and calculate how long you’ve slept.Like Google’s Nest Hub, which also uses motion... Continue reading at Engadget

[ Engadget | 2023-04-06 11:15:05 UTC ]
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Oxford Industries, Scholastic fall, Activision rises

Stocks that traded heavily or had substantial price changes Friday: Oxford Industries, Scholastic fall, Activision rises Continue reading at ABC News

[ ABC News | 2023-03-24 20:31:47 UTC ]
More news stories like this | All news stories tagged with: #scholastic #substantial price #traded heavily #scholastic fall


School Reports 2023: Creative agencies rise – and fall

This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading at Media Week

[ Media Week | 2023-03-23 14:34:42 UTC ]
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ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
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‘Things are definitely opening up’: the rise of older female writers

Unpublished authors in their 60s, 70s and 80s are now at a premium in the book world – with radical, edgy women in high demandThe literary world is often accused of an obsession with youth, from multiple awards targeted at authors under 40 to publishers who hunt for new voices exclusively among... Continue reading at The Guardian

[ The Guardian | 2023-02-25 07:00:46 UTC ]
More news stories like this | All news stories tagged with: #book world #literary world #unpublished writers #young writers #unpublished authors


Prince Harry Memoir Led 1.2% Rise in Print Book Sales Last Week

Prince Harry's 'Spare' sold more than 195,000 copies in its second week on sale, helping to lift print book sales 1.2% last week over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-25 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #print book #prince harry #2% rise


Engadget Podcast: Kindle Scribe review and the rise of Twitter clones

Finally, a Kindle you can write on! This week, we dive into Cherlynn’s review of the Kindle Scribe, Amazon’s first e-reader that can also capture handwritten notes. The hardware is great, but as usual, Amazon’s software feels half-baked. Also, Devindra and Cherlynn discuss the rise of new... Continue reading at Engadget

[ Engadget | 2022-12-02 13:30:56 UTC ]
More news stories like this | All news stories tagged with: #kindle #luke brooks #brienlivestream producers #dale north #ben ellmanmusic #engadget news #podcast app #hive social #engadget podcast #cherlynn low #devindra hardawarproducer


Freedom to Read Advocates Warn of Proposed ‘Book Rating’ Bill in Texas, Rising Book Bans in Missouri

While still in the early stages of the legislative process, the proposed bill in Texas would require publishers to develop a new rating system for books, and would give Texas state officials the power to bar schools from doing business with publishers who do not comply with the state’s directives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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The Intimate Influences Behind New Queer Lit Magazine, ‘BitterSweet Review’

The new literary magazine is distributed in Europe via Antenne Books in print and online. Founding editor Benoît Loiseau shares how independent literature forms forge new inroads into publishing for minority authors and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-15 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary magazine #minority authors #antenne books #bittersweet review #intimate influences


The Intimate Influences Behind New Queer Lit Magazine, ‘BitterSweet Review’

The new literary magazine is distributed in Europe via Antenne Books in print and online. Founding editor Benoît Loiseau shares how independent literature forms forge new inroads into publishing for minority authors and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary magazine #minority authors #antenne books #bittersweet review #intimate influences


How Publishers Can Capitalize on the Rise of Intent Media

The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek

[ AdWeek | 2022-10-21 10:00:00 UTC ]
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Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats

The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately held property, which in July scuttled its plan to go public via a... Continue reading at AdWeek

[ AdWeek | 2022-10-17 11:14:16 UTC ]
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Rising Costs Deepen First Quarter Loss at Scholastic

Higher costs increased Scholastic's first quarter loss to $58.1 million, from $32 million in the first quarter of fiscal 2022, despite a 1.2% increase in sales. The results were "on plan," the publisher said, adding that it still expects sales and earnings in fiscal 2023 to rise over fiscal 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #scholastic #2% increase #quarter loss #expects sales


A Trump portrait that raises questions about the media’s role in his rise

With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post

[ The Washington Post | 2022-09-14 21:41:17 UTC ]
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How the 1954 Brown decision still influences today’s teaching ranks

What historical patterns have influenced the need for diverse teachers today? The author of a recent book addresses myths and solutions. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-09-12 20:54:48 UTC ]
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A Community Rises to Support Alice Wong’s Memoir

Examining disability activist and writer Alice Wong’s work, it becomes clear that almost all of her life and career is oriented toward community—a community that has thrown itself wholeheartedly behind her new memoir, 'Year of the Tiger: An Activist’s Life.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir


Review: 'Edie came from California': A Sedgwick sister on the original influencers, Edie and Andy

Alice Sedgwick Wohl's 'As It Turns Out,' on power duo Andy Warhol and Edie Sedgwick, is not a memoir but an investigation of a cultural obsession. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-08-17 13:00:01 UTC ]
More news stories like this | All news stories tagged with: #memoir #edie sedgwick