The rise of the micro influencer

Caroline Duong thinks publishers should be looking to collaborate with micro—not macro—influencers online. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-04-11 00:00:00 UTC ]

Other Publishing stories related to: 'The rise of the micro influencer'


How Publishers Can Capitalize on the Rise of Intent Media

The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek

[ AdWeek | 2022-10-21 10:00:00 UTC ]
More news stories like this | News stories tagged with: #future plc #publishing week #pandemic changed #digital media


Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats

The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately held property, which in July scuttled its plan to go public via a... Continue reading at AdWeek

[ AdWeek | 2022-10-17 11:14:16 UTC ]
More news stories like this | News stories tagged with: #hybrid model #news publisher


Rising Costs Deepen First Quarter Loss at Scholastic

Higher costs increased Scholastic's first quarter loss to $58.1 million, from $32 million in the first quarter of fiscal 2022, despite a 1.2% increase in sales. The results were "on plan," the publisher said, adding that it still expects sales and earnings in fiscal 2023 to rise over fiscal 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #expects sales #quarter loss #2% increase #scholastic


A Trump portrait that raises questions about the media’s role in his rise

With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post

[ The Washington Post | 2022-09-14 21:41:17 UTC ]
More news stories like this | News stories tagged with: #raises questions #fall short


How the 1954 Brown decision still influences today’s teaching ranks

What historical patterns have influenced the need for diverse teachers today? The author of a recent book addresses myths and solutions. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-09-12 20:54:48 UTC ]
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A Community Rises to Support Alice Wong’s Memoir

Examining disability activist and writer Alice Wong’s work, it becomes clear that almost all of her life and career is oriented toward community—a community that has thrown itself wholeheartedly behind her new memoir, 'Year of the Tiger: An Activist’s Life.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir


Review: 'Edie came from California': A Sedgwick sister on the original influencers, Edie and Andy

Alice Sedgwick Wohl's 'As It Turns Out,' on power duo Andy Warhol and Edie Sedgwick, is not a memoir but an investigation of a cultural obsession. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-08-17 13:00:01 UTC ]
More news stories like this | News stories tagged with: #edie sedgwick #memoir


Indigo Reports 18.9% Rise in Revenue for the Quarter

A huge increase in sales through its physical stores offset a decline in online sales, leading to a 18.9% increase in total sales at Indigo Books & Music in the quarter ended July 2, 2022 compared with the same period of 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales #total sales #9% rise #huge increase #9% increase


Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
More news stories like this | News stories tagged with: #traded heavily #substantial price #nielsen


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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How Hollywood and the Media Fueled the Political Rise of J.D. Vance

“Hillbilly Elegy,” a best-selling memoir that became a star-studded film, raised the profile of the onetime “Never Trump guy” who won an Ohio primary with the help of the former president. Continue reading at The New York Times

[ The New York Times | 2022-05-15 09:00:16 UTC ]
More news stories like this | News stories tagged with: #hillbilly elegy #best-selling memoir #memoir


An Italian bestseller about Mussolini’s rise is a cautionary tale

Antonio Scurati's novel about Benito Mussolini is an exhaustive look at how democracy crumbles. Continue reading at The Washington Post

[ The Washington Post | 2022-04-06 11:00:35 UTC ]
More news stories like this | News stories tagged with: #italian bestseller #cautionary tale


Boeing, Nielsen fall; Alleghany, Anaplan rise

Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News

[ ABC News | 2022-03-21 21:37:31 UTC ]
More news stories like this | News stories tagged with: #traded heavily #substantial price #nielsen


DocuSign, Zumiez fall; Pfizer, Pearson rise

Stocks that traded heavily or had substantial price changes Friday: DocuSign, Zumiez fall; Pfizer, Pearson rise Continue reading at ABC News

[ ABC News | 2022-03-11 21:18:01 UTC ]
More news stories like this | News stories tagged with: #traded heavily #substantial price #pearson


The rise and fall of Marie Yovanovitch, ambassador to Ukraine

Her memoir describes her long career in diplomacy and her unwitting entanglement in Donald Trump's schemes. Continue reading at The Washington Post

[ The Washington Post | 2022-03-11 18:24:57 UTC ]
More news stories like this | News stories tagged with: #marie yovanovitch #long career #memoir


Rising book bans: Grounds for moral panic?

Books in schools and libraries increasingly have targets on their spines. The more partisan the battle has become, the more it manifests as a power struggle, rather than an effort to best serve children. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-02-09 18:11:00 UTC ]
More news stories like this | News stories tagged with: #moral panic #power struggle #libraries


Sales Rise for Christian Retailers

A strong holiday season helped increase sales by 15% for Christian booksellers from 2019 to 2021, according to ParableConnect’s 2022 State of Christian Retail Report, which surveyed over 220 Christian bookstores and analyzed $74 million in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
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Pearson profits set to rise 33% as Bird repositions business

Pearson has seen full-year group sales up 8% in 2021 with profits expected to boom by a third, the company revealed in a trading update. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 18:17:49 UTC ]
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Art reflects how we see women; now women are influencing how we see art

Art historian Catherine McCormack reflects on women as art subjects, makers and curators. Continue reading at The Washington Post

[ The Washington Post | 2022-01-14 13:00:18 UTC ]
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Indie bookshop numbers rise for fifth consecutive year, BA figures show

The number of independent bookshops in the UK and Ireland has grown for the fifth consecutive year despite challenges brought by the pandemic, the Booksellers Association says. Continue reading at The Bookseller

[ The Bookseller | 2022-01-07 22:34:12 UTC ]
More news stories like this | News stories tagged with: #consecutive year #independent bookshops #challenges brought #booksellers association #bookshop