The rise of the micro influencer

Caroline Duong thinks publishers should be looking to collaborate with micro—not macro—influencers online. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-04-11 00:00:00 UTC ]

Other news stories related to: "The rise of the micro influencer"


Summit Books Rises Again

Summit publisher Judy Clain’s inaugural acquisition, a debut novel titled ‘Great Black Hope’ by Rob Franklin, bodes well for storied imprint’s relaunch. Clain, previously editor-in-chief of Little, Brown, called Franklin “the writer we dreamed of publishing” at Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #previously editor-in-chief


Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings

Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership... Continue reading at AdWeek

[ AdWeek | 2024-02-13 02:47:06 UTC ]
More news stories like this | All news stories tagged with: #nielsen #adobe analytics #live sports


Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek

[ AdWeek | 2024-02-11 14:05:37 UTC ]
More news stories like this | All news stories tagged with: #nielsen #real time #video strategies #nielsen data #ad industry


Why Did Atria Books Send a TikTok Influencer on a Cruise to Antarctica?

When TikTok influencer and self-described nonreader Marc Sebastian asked to be sent on the “ultimate world cruise,” Colleen Hoover's publisher answered the call—and picked up the tab. The publisher’s marketing stunt has proven divisive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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Lennar, Scholastic fall; Costco, Steel Dynamics rise, 12/15/2023

Stocks that traded heavily or had substantial price changes on Friday: Lennar, Scholastic fall; Costco, Steel Dynamics Continue reading at ABC News

[ ABC News | 2023-12-15 21:17:56 UTC ]
More news stories like this | All news stories tagged with: #scholastic #substantial price #traded heavily #scholastic fall


2023 in books: Protests, bannings and the rise of AI helped shape the story of publishing

The publishing world made plenty of news in 2023, but not only because of the books themselves Continue reading at ABC News

[ ABC News | 2023-12-08 14:55:07 UTC ]
More news stories like this | All news stories tagged with: #publishing world


Children’s books show rise in racially minoritised characters, survey finds

Centre for Literacy in Primary Education records a 26% increase since its first report in 2017, but stresses continuing inequities in representationThirty per cent of children’s books published last year featured racially minoritised characters, according to new research.The sixth report on... Continue reading at The Guardian

[ The Guardian | 2023-11-30 15:21:11 UTC ]
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From Local, to Global, to Gone: On the Rise and Fall of Borders Books

The following essay by Tom Borders is excerpted from Among Friends: An Illustrated Oral History of American Book Publishing & Bookselling in the 20th Century, edited by Buz Teacher and Janet Bukovinsky Teacher (Two Trees Press). * In 1970, Louis Borders was working in a bookstore in Boston... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-28 09:49:05 UTC ]
More news stories like this | All news stories tagged with: #bookstore #20th century


Roli Seaboard Rise 2 review: I wish I had a horror movie to score

I am, primarily, a guitarist. Dabbling in keys and synths has always felt a bit unnatural from a physical standpoint. A keyboard doesn’t respond the way a fretted instrument does. This isn’t surprising, nor is it a bad thing. It’s just not what I’m used to. The better... Continue reading at Engadget

[ Engadget | 2023-11-10 15:00:28 UTC ]
More news stories like this | All news stories tagged with: #libraries


Akimbo Bookshop, Rochester’s Radical Bookstore, Rises from the Ashes

Helped by the bookselling community, Akimbo reopened in April after a fire destroyed its first location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookselling community


Sales Rise, Profits Soar at Amazon

Total sales at Amazon increased 13%, to $143.1 billion, in the third quarter ended September 30, 2023, over the comparable period in 2022, and operating income jumped to $11.2 billion, from $2.5 billion in the third quarter 2022. Online sales rose 7%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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Frankfurt Book Fair 2023: The Rise of "Collaborwriting"

In the different field of celebrity autobiographies, ghostwriters are often at work. Certainly, coverage of 'Spare' by Prince Harry frequently referenced his ghostwriter J.R. Moehringer. But how does ghostwriting work in practice? Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair #celebrity autobiographies


What Sets Latinx Influencers Apart From the Rest of The Creator Economy

The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A... Continue reading at AdWeek

[ AdWeek | 2023-10-11 20:30:38 UTC ]
More news stories like this | All news stories tagged with: #nielsen #creator economy


Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this | All news stories tagged with: #nielsen #macroeconomic news #nielsen names #datacenter weekly


Inside the women-led printmaking collective that influenced generations of designers

In the 1950s, a group of women known as the Folly Cove Designers made prints that still capture the imagination today. A simple Yankee swap in 1938 between neighbors in the quaint neighborhood of Folly Cove, in Gloucester, Massachusetts—design lessons in exchange for music instruction—became... Continue reading at Fast Company

[ Fast Company | 2023-08-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #children’s book #mike mulligan #book author #renowned children #american history #influenced generations


Making ‘Necessary Trouble’: A historian rises above her roots

Drew Gilpin Faust, former Harvard University president, discusses her memoir “Necessary Trouble,” about her rebellion against sexist and racist strictures of 1950s Virginia. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-08-22 16:11:00 UTC ]
More news stories like this | All news stories tagged with: #memoir


A New Startup Proposes Influencer-Driven Publishing

Bindery, cofounded by Matt Kaye and Meg Harvey, wants to harness the bookselling power of TikTok and other social media platforms by putting influencers at the helms of their own "micro-imprints." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The Ironic Influence of Richard Dawkins

PW talks with the editors of Coming to Faith Through Dawkins: 12 Essays on the Pathway from New Atheism to Christianity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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Married to the mob: the rise of the smartphone in fiction

They interrupt narrative and disrupt plot – no wonder novelists have been slow to warm to mobile phones. But a new generation is putting technology at the heart of their workWhat do you call a phone when it rings in a fictional world? “Mobile” and “cell” are old, “smartphone” is almost a... Continue reading at The Guardian

[ The Guardian | 2023-07-22 10:00:09 UTC ]
More news stories like this | All news stories tagged with: #novelists #write novels #paul auster #dinner table #daily life #mobile technology


Richard Snyder, ‘warrior-king’ of publishing who presided over rise of Simon & Schuster, dead at 90

Richard Snyder, a visionary and imperious executive at Simon & Schuster who presided over the publisher’s exponential rise during the second half of the 20th century and helped define an era of growing corporate power, has died Continue reading at ABC News

[ ABC News | 2023-06-08 01:26:39 UTC ]
More news stories like this | All news stories tagged with: #20th century #simon schuster