The Outline’s Josh Topolsky: There’s too much sameness in digital media

The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media. Topolsky believes that while packaging is important, particularly in developing new storytelling techniques native to digital media, the true test of publications remains in cultivating a distinctive voice that means something to a particular audience. The post The Outline’s Josh Topolsky: There’s too much sameness in digital media appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-15 00:00:00 UTC ]
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[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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College Newspapers Go Digital-First, Innovate To Stay Relevant

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[ Editor & Publisher | 2012-07-20 00:00:00 UTC ]
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Media Decoder Blog: Penguin Acquires Self-Publishing Company

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[ The New York Times | 2012-07-19 00:00:00 UTC ]
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[ The New York Times | 2012-07-18 00:00:00 UTC ]
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[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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[ The New York Times | 2012-07-18 00:00:00 UTC ]
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[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
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[ The New York Times | 2012-07-10 00:00:00 UTC ]
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[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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[ The New York Times | 2012-06-29 00:00:00 UTC ]
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[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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[ The New York Times | 2012-06-28 00:00:00 UTC ]
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[ Los Angeles Times | 2012-06-27 00:00:00 UTC ]
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[ Editor & Publisher | 2012-06-26 00:00:00 UTC ]
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[ The New York Times | 2012-06-21 00:00:00 UTC ]
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