The Opportunities and Casualties of the Time Inc. Spinoff

With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy to speak of, but some relationships will be affected. Those in the crosshairs include: CNNMoney.com The spinoff’s biggest casualty is its 8-year-old JV with Fortune and Money that will end in May 2014 after the magazines lose their online home and have to start sites from scratch. On the other hand, it could be a chance, especially for Fortune, to finally forge strong identities as stand-alone sites. Time magazine The newsweekly will have to replace the traffic referrals it gets from CNN.com, though they have dwindled over the years from as much as 30 percent to less than 10 percent today. Time has been building up its online staff in preparation for a relaunch in late fall, which it hopes will offset the loss of the CNN traffic. Ad Pages Time Inc. brands got 1 percent of their 2012 ad volume from Time Warner entertainment properties, the biggest beneficiary being Entertainment Weekly. So a loss of those pages is unlikely to have much impact. Sports Illustrated Its ill-fated online sales relationship with Turner has ended, as has its traffic-referral partnership with CNN.com. SI got a quarter of its traffic from CNN, a loss SI said it has since made up for. However, Turner still provides SI.com’s platform, which will go away. Time Warner Medialab Opened in 2012, the lab has been an... Continue reading at 'AdWeek'

[ AdWeek | 2013-09-23 00:00:00 UTC ]
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How to watch Tracy Kidder discuss "Rough Sleepers" at the L.A. Times Book Club

Tracy Kidder joins the L.A. Times Book Club to discuss "Rough Sleepers," about a doctor's mission to bring healing to homeless people. Continue reading at Los Angeles Times

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Boris Johnson to publish ‘memoir like no other’ of his time as PM

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Amazon's Kindle Scribe is on sale for the first time, plus the rest of the week's best tech deals

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The Worst Book Titles of All Time

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Of Inward Migration in Apocalyptic Times

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How Did AT&T’s $100 Billion Time Warner Deal Go So Wrong?

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Here are the Brooklyn Public Library’s most-borrowed books of all time.

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Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award

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