Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting old." The nonagenarian is one of the stars of the... Continue reading at 'AdWeek'
[ AdWeek | 2022-02-07 11:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age
[ Advertising Age | 2015-05-07 00:00:00 UTC ]
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The International New York Times (NYTimes.com) and The New York Times’ Chinese website (cn.NYTimes.com) today published the first edition of the International New York Times Chinese Monthly, a print publication that presents news, opinion a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-01 00:00:00 UTC ]
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Last night’s news about news orgs publishing directly to Facebook wasn’t a surprise, exactly — we’ve known this was in the works for months — but it’s been a good excuse to think about the p ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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Jill Abramson, the former New York Times executive editor, has signed a rumoured $1m book deal – but readers hoping for a score-settling page turner may be disappointed, according to her publisher. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-26 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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The New York Times will fire 21 union employees starting today, according to the union, exceeding the total number of job cuts the newspaper publisher had originally said was needed to reduce costs.New York Times Co. had accepted the buyout applications of 57 union employees and almost 30... Continue reading at Advertising Age
[ Advertising Age | 2014-12-17 00:00:00 UTC ]
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A 5 p.m. deadline bore down on New York Times employees considering whether to accept buyout packages, a bid for the newspaper publisher to trim costs.The company has said there will be forced cuts if 100 jobs can't be eliminated through voluntary buyouts.Like many newspapers, the Times is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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At least 85 New York Times employees applied for voluntary buyouts by yesterday's deadline, falling short of the number the newspaper publisher said was needed to avoid firings, according to a union representative.Grant Glickson, the chairman of the New York Times unit of the Newspaper Guild of... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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The New York Times Company today announced a new publishing agreement between the International New York Times (INYT) and Republica that will create a combined print edition in Nepal. The new product, in which each publication will have a distinct s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Could goalie Camus cope with an attack formed by Burroughs, Ballard and Bolaño? Guardian readers imagined football squads made from their favourite writers. As the World Cup comes to an end, we take a look at our best fictional elevens. But what team would you put your money on? Back when the... Continue reading at The Guardian
[ The Guardian | 2014-07-11 00:00:00 UTC ]
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With a byline long familiar to readers of the New York Times sports pages, Harvey Araton is also the author of six critically acclaimed nonfiction sports books, most recently the New York Times bestseller Driving Mr. Yogi: Yogi Berra, Ron Guidry and Baseball’s Greatest Gift. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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“We used to get our news from a couple of anchormen," noted Forbes CEO Mike Perlis in his OnCopyright 2014 keynote. "That’s not the world we live in any more." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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