The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives

Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting old." The nonagenarian is one of the stars of the... Continue reading at 'AdWeek'

[ AdWeek | 2022-02-07 11:00:00 UTC ]

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Bringing Synergy Back

The word synergy, in the world of book publishing, feels like a term that died in the ’90s. Back then, almost every publisher housed within a media conglomerate was touting the ways it would use its TV-making or movie-making sister companies to sell books. Fox would boost HarperCollins.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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United Agents' Canter dies

Written By: Charlotte Williams Publication Date: Mon, 14/03/2011 - 08:52 United Agents co-founder and children's agent Rosemary Canter died on Friday [11th March]. Canter began her publishing career as assistant fiction editor at Penguin Books in 1972, eventually working in children's book... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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