The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced to make important decisions quickly to adapt to the moment and remain valuable to their readers, especially those whose magazines serve professionals in explicitly defined industries, many of which are facing unprecedented disruptions of their own. “It certainly took a huge toll on our industry and our revenue streams, and we had to really make some decisions,” says Rich Luna, director of publishing at the meetings industry association MPI and editor-in-chief of its flagship publication, The Meeting Professional. “We decided to stop printing the magazine. Whether it’s temporary or not, we don’t know yet, but at least for the near future.” Although internal surveys suggest most readers prefer the print product, Luna says the shift to digital-only was partially driven by logistics; most members were getting the publication sent to their offices. But with lower production costs, The Meeting Professional was also able to distribute the digital edition not just to MPI members, but to anyone who has signed up for a webinar or an online course or attended an MPI conference in the past, doubling its distribution from 50,000 in print to 100,000 for the digital edition. "They might not be... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
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YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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The American Society of Magazine Editors (ASME) today announced the finalists for the 2012 National Magazine Awards, known familiarly as the Ellies. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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and Matthew Flamm - The magazine industry saw slightly fewer launches in the first quarter of 2012, compared to a year ago, but—on the positive side—there were many fewer closures, according to a survey released Monday by MediaFinder, the online database of U.S. and Canadian publications. Not... Continue reading at Crains New York
[ Crains New York | 2012-04-03 00:00:00 UTC ]
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Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week
[ Media Week | 2012-03-30 00:00:00 UTC ]
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Despite the economic gloom, the number of titles produced annually in Russia continues to grow. The country is now #3 in terms of book production (approximately 125,000 new titles per year), after the U.S. and China. It also saw more than 20 million ebook downloads and some one million reading... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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Despite its many bells and whistles, Apple’s new iPad 3 has been the subject of complaints since the device’s March 16th release date. Most recently, Mashable noted that magazines have a poor appearance on the iPad 3’s high-resolution screen. The reason is relatively simple. The magazines are... Continue reading at AdWeek
[ AdWeek | 2012-03-26 00:00:00 UTC ]
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As president of Hearst Magazines, David Carey devotes most of his reading time to Hearst's 20 titles. He also finds time for personal favorites from other publishers, including Hemmings Motor News (Mr. Carey is a classic-cars buff) and The New Yorker, where he served as publisher. “It's more fun... Continue reading at Crains New York
[ Crains New York | 2012-03-25 00:00:00 UTC ]
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NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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Fast Company is now available to read on your iPad.Starting with the March 2012 issue, Fast Company is offering a digital version of each month's print issue on the iTunes App Store and Newsstand. This is first and foremost a way to read the complete magazine on your iPad, but it also includes... Continue reading at Fast Company
[ Fast Company | 2012-03-07 00:00:00 UTC ]
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AD TRENDS ON SOLID GROUND In the fourth quarter of 2011, most ad pages declined—but not in the Financial and Real Estate category. Ad pages for this sector were up 23% to 1,683 pages, from 1,372 pages the year before. The biggest... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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A sector in transition, magazines are experimenting with digital platforms and deeper reader engagement. Mike Fletcher speaks to the leading magazine publishers about what is happening, just weeks after the latest ABC figures were posted. Continue reading at Media Week
[ Media Week | 2012-02-29 00:00:00 UTC ]
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Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek
[ AdWeek | 2012-02-28 00:00:00 UTC ]
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The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week
[ Media Week | 2012-02-20 00:00:00 UTC ]
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The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week
[ Media Week | 2012-02-16 00:00:00 UTC ]
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Users of the Bloomberg Terminal are among the richest demographic in the world, and advertisers will soon be able to reach them via a new luxury lifestyle magazine. The first issue of Bloomberg Pursuits launches next month and will reach most of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-27 00:00:00 UTC ]
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While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
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Bangor Metro, a six-year old business, lifestyle and opinion magazine serving the Bangor, Maine region, will be sold next month to a group of investors within the city—principally Jack Cashman of Cashman Asset Management, a long-time Bangor businessman. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-05 00:00:00 UTC ]
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Meredith Corporation is acquiring the assets of Disney Publishing Worldwide’s FamilyFun. Beginning in March 2012, FamilyFun and its associated special interest publications, as well as Toyhopper and other magazine apps, will be published by Meredith. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
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The number of magazines launched in 2011 jumped 23.8 percent, from 193 to 239, compared to 2010, according to magazine database Mediafinder.com. Meanwhile, the number of closures fell 13.6 percent, from 176 in 2010 to 152 this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-15 00:00:00 UTC ]
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