The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced to make important decisions quickly to adapt to the moment and remain valuable to their readers, especially those whose magazines serve professionals in explicitly defined industries, many of which are facing unprecedented disruptions of their own. “It certainly took a huge toll on our industry and our revenue streams, and we had to really make some decisions,” says Rich Luna, director of publishing at the meetings industry association MPI and editor-in-chief of its flagship publication, The Meeting Professional. “We decided to stop printing the magazine. Whether it’s temporary or not, we don’t know yet, but at least for the near future.” Although internal surveys suggest most readers prefer the print product, Luna says the shift to digital-only was partially driven by logistics; most members were getting the publication sent to their offices. But with lower production costs, The Meeting Professional was also able to distribute the digital edition not just to MPI members, but to anyone who has signed up for a webinar or an online course or attended an MPI conference in the past, doubling its distribution from 50,000 in print to 100,000 for the digital edition. "They might not be... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
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Total revenue for the 1,209 publishers who submit figures to the AAP’s StatShot program rose 4.9% in 2014. The increase was led by the children’s/young adult segment, while sales of adult books fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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RMS Media Group adds 62,000-circ. brand to its luxe portfolio. The post Ocean Home Publisher Buys Luxury Pools Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-05 00:00:00 UTC ]
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Creative Scotland is providing £100,000 funding to support 10 full-time, year-long traineeships across the creative industries. The programme aims to support the employment prospects for people aged 20-30 who are interested in developing a career in the arts and culture industries. It will... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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Acquisitions are getting done for very different reasons now than during the M&A heyday. The post Guess What? Magazine M&A Is Back. Here’s Why. appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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Using a cover for commentary on a community issue. The post FaceUp: Louisville Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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Physicians' Life—an upscale lifestyle title for doctors—will be launching in May. The magazine is backed by Slack Inc., a publisher that's noted for its professional medical media, not consumer titles. The post Medical Publisher Launches Lifestyle Magazine for Docs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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HarperCollins c.e.o. Charlie Redmayne has told the Scottish Book Trade conference that Amazon's focus on driving up margins will be "a particular challenge for publishers this year", but that major Asian players such as AliBaba and TenCent could be on their way to disrupt "the great disruptor". Continue reading at The Bookseller
[ The Bookseller | 2015-02-25 00:00:00 UTC ]
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Brands will still operate as two distinct entities. The post People Magazine and Entertainment Weekly Begin Merging Staffs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-23 00:00:00 UTC ]
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[Sponsored Content] Flipboard calls itself a personalized social magazine, but some might pause at the term. After all, Flipboard doesn’t offer a cover to cover reading experience. The post Flipboard Is Your Personal Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-20 00:00:00 UTC ]
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Publishers are making up for paid circ losses with verified subs though. The post Magazine Circ Continues Downward Spiral appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-13 00:00:00 UTC ]
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Tablet says charge of $2 a day is not aimed at making money, but at creating ‘a more pleasant and cultivated environment’ for its readersDealing with “toxic” commenters is a problem faced by many websites – and must be a particular problem for faith-based publishers. US-based Tablet, which... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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Lucky magazine, the women's shopping title that was once a blockbuster success for Conde Nast, laid off about 10 staff members this week. One person with knowledge of the matter said nearly 15 employees were let go. A Lucky spokeswoman, however, put the number at "less than 10."The spokeswoman... Continue reading at Advertising Age
[ Advertising Age | 2015-02-06 00:00:00 UTC ]
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It was a glass-half-full kind of event and in the end, they didn't rename it the AMMC for nothing. The post Notes on the American Magazine Media Conference appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
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Vogue takes home top honors. The post The 2015 National Magazine Award Winners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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The French culture ministry’s National Book Centre (Centre National du Livre, CNL) will overhaul its system of financial support for the book industry in order to simplify and update it. The reform, which was approved by the CNL’s board last week, reduces the number of interest-free loans and... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive
[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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Oneworld has bought a book looking at the “expanding billion dollar industry” of hair. Senior commissioning editor Sam Carter acquired world rights to Entanglement: The Secret Lives of Hair by Emma Tarlo, Professor of Anthropology at Goldsmiths, from Emily Sweet Associates. The book “recounts... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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