The New Normal: How Industry Magazines Are Navigating the Pandemic

The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced to make important decisions quickly to adapt to the moment and remain valuable to their readers, especially those whose magazines serve professionals in explicitly defined industries, many of which are facing unprecedented disruptions of their own. “It certainly took a huge toll on our industry and our revenue streams, and we had to really make some decisions,” says Rich Luna, director of publishing at the meetings industry association MPI and editor-in-chief of its flagship publication, The Meeting Professional. “We decided to stop printing the magazine. Whether it’s temporary or not, we don’t know yet, but at least for the near future.” Although internal surveys suggest most readers prefer the print product, Luna says the shift to digital-only was partially driven by logistics; most members were getting the publication sent to their offices. But with lower production costs, The Meeting Professional was also able to distribute the digital edition not just to MPI members, but to anyone who has signed up for a webinar or an online course or attended an MPI conference in the past, doubling its distribution from 50,000 in print to 100,000 for the digital edition. "They might not be... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
News tagged with: #real estate #real deal #non-subscribers alike #state level #editorial side

Other Publishing stories related to: 'The New Normal: How Industry Magazines Are Navigating the Pandemic'


The profiteers of the coronavirus pandemic

When the outbreak started, many saw a chance to make a buck, writes J. David McSwane Continue reading at The Washington Post

[ The Washington Post | 2022-04-22 12:00:17 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic


How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry


The pandemic showed us that we still need libraries, even with Google

A pandemic might close a library, but it can’t stop librarians. They were still finding new ways to remind us that libraries are about connections and experiences, writes Heidi LM Jacobs. Continue reading at CBC

[ CBC | 2022-04-17 08:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries


Time’s up for Time Out as London print edition of magazine to be axed

Final copies of erstwhile listings and entertainment bible to be printed in June after 54-year run in capitalTime Out will stop publishing its London print edition after 54 years, becoming the latest in a long line of media outlets to abandon their physical presence and go online... Continue reading at The Guardian

[ The Guardian | 2022-04-12 19:02:26 UTC ]
More news stories like this | News stories tagged with: #entertainment magazine #stop publishing #long line #media outlets #physical presence


Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor

The eighth cycle of the Publishing Next industry award recognizes Indian publishing houses, professionals, and books. The post Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-29 17:11:25 UTC ]
More news stories like this | News stories tagged with: #post awards #indian publishing #harpercollins


Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with: #tv measurement #nielsen


In Roddy Doyle’s ‘Life Without Children,’ the pandemic sets plots in motion

"Paddy Clarke Ha Ha Ha" author Roddy Doyle found inspiration in pandemic lockdowns. Continue reading at The Washington Post

[ The Washington Post | 2022-02-23 12:00:09 UTC ]
More news stories like this | News stories tagged with: #roddy doyle #pandemic lockdowns


Indie Publishers Start to Look Past the Pandemic

Having weathered two trying years, American independent presses are finding themselves hopeful about 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
More news stories like this |


Magazine ABCs: Home and garden titles surge but GQ and Hearst suffer

Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week

[ Media Week | 2022-02-17 16:49:49 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #readers turn #hearst


UK film and TV industry bounces back from Covid with record £5.6bn spend

Annual investment doubles as production industry races to replenish libraries depleted by the pandemicThe UK film and TV industry has bounced back spectacularly from the pandemic with a record £5.6bn spent making blockbusters such as Mission: Impossible 7 and big-budget dramas including... Continue reading at The Guardian

[ The Guardian | 2022-02-04 13:52:58 UTC ]
More news stories like this | News stories tagged with: #tv industry #coronavirus shut #libraries


AAP StatShot: The United States’ Publishing Industry Gained 12.2 Percent in 2021

The final 2021 report from the Association of American Publishers shows December up 2.8 percent over December 2020, at US$1.1 billion. The post AAP StatShot: The United States’ Publishing Industry Gained 12.2 Percent in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-26 16:01:07 UTC ]
More news stories like this | News stories tagged with: #aap statshot #publishing industry


Profusely Illustrated review: Edward Sorel and all the golden ages of New York magazines

A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian

[ The Guardian | 2022-01-15 07:00:17 UTC ]
More news stories like this | News stories tagged with: #golden ages #treasure trove #rolling stone #tina brown #david remnick #memoir


PA says industry could benefit 'significantly' from UK trade deal with India

The Publishers Association says the industry could benefit "significantly" from a new UK trade deal with India. Continue reading at The Bookseller

[ The Bookseller | 2022-01-13 14:31:32 UTC ]
More news stories like this | News stories tagged with: #publishers association


PRH Peru Chief and Author in Defamation Case: Publishing Industry Support

IPA, CPJ, and several embassies condemn the defamation verdict against PRH Peru's Jerónimo Pimentel and author Christopher Acosta. The post PRH Peru Chief and Author in Defamation Case: Publishing Industry Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-12 15:59:10 UTC ]
More news stories like this | News stories tagged with: #defamation case #publishing industry


2022 predictions: Industry leaders look at what lies ahead

Publishing bosses and influencers from across the trade share their predictions and expectations for the year ahead, with environmental progress and diversity strongly prioritised across the board.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-08 14:43:20 UTC ]
More news stories like this | News stories tagged with: #industry leaders #lies ahead #year ahead #environmental progress


Year-End Russian Book Publishing Industry Assessment: ‘Seriously Difficult’

The downturn in print book sales in Russia may have been as deep as between 50 and 70 percent, according to editor Svetlana Zorin. The post Year-End Russian Book Publishing Industry Assessment: ‘Seriously Difficult’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-04 14:35:09 UTC ]
More news stories like this | News stories tagged with: #print book #russian book


The tech industry's accessibility report card for 2021

In spite of all the advancements we’ve seen in tech, the industry as a whole has consistently neglected people with disabilities. There have been some improvements, including video call apps like FaceTime, Zoom, Microsoft Teams, Google Hangouts and more adding better support for sign language... Continue reading at Engadget

[ Engadget | 2021-12-31 21:00:34 UTC ]
More news stories like this | News stories tagged with: #back catalog #product design #growing commitment #kindle


Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen