According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened to remove the platform’s iOS client from the App Store. Two days after that, Musk said he met with Tim Cook. “We resolved the misunderstanding about Twitter potentially being removed from the App Store,” he posted. “Tim was clear that Apple never considered doing so.” On Saturday, Musk added Apple was the largest advertiser on Twitter.Amazon also had plans to advertise on Twitter again, with reports from Platformer saying the company has committed to spending approximately $100 million per year, “pending some security tweaks.” During the first week of the World Cup in Qatar, Twitter only made about 20 percent of the ad revenue it expected to, according to The Times.Twitter continues to try to win back its army of advertisers while wrestling with a different approach to free speech: Musk’s “general amnesty” to users that haven’t broken rules. The social network recently restored the account of Andrew Anglin, one of America’s most notorious neo-Nazis. He then tweeted a defense of Ye, the rapper formerly known as Kanye West. “Saying you love Hitler is not even a big deal,” Anglin said, referencing Ye’s recent InfoWars interview with Alex Jones. This reinstatement comes in the same... Continue reading at 'Engadget'
[ Engadget | 2022-12-05 12:15:07 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-13 04:01:37 UTC ]
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The row over a fake Nancy Pelosi video shows platforms are no longer disruptors, but incumbents, gatekeepers and publishersIn the first three months of 2019, Facebook removed about 2bn fake accounts from its servers. This is roughly equivalent to all the legitimate accounts the company has on... Continue reading at The Guardian
[ The Guardian | 2019-06-02 13:00:38 UTC ]
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The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:00:38 UTC ]
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Twitter co-founder Ev Williams said Wednesday that the social network might have been quicker to recognize and address the potential for abuse and harassment on its platform if the company’s leadership had been more diverse. When Twitter went public in 2013, it came under fire for having only... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 19:28:23 UTC ]
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The MAGA-themed tome "is going to be the top selling book in the Beyond-Help section of Barnes & Noble," cracked one wag. Continue reading at HuffPost
[ HuffPost | 2019-05-22 13:55:58 UTC ]
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China can’t compete with America on raising tariffs, so it may choose to hinder American tech giants to show its power. As the trade war between the U.S. and China sees no signs of abating, investment banking firm Goldman Sachs says Apple’s earnings could take as much as a 29% hit if China... Continue reading at Fast Company
[ Fast Company | 2019-05-22 08:06:08 UTC ]
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As measles cases continue to rise in Canada and the U.S., experts are calling on social media platforms to ban anti-vaccination posts, saying the risks to public health created by misinformation outweigh the right to free speech. Continue reading at CBC
[ CBC | 2019-05-22 08:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Justin Bieber already launched a perfume and a fashion label. What’s left?... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 10:01:00 UTC ]
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You’d like to leave Facebook, but there’s nowhere to go. A new social network from a company with a proven reputation for privacy isn’t such a crazy idea. Facebook is so big, and its reach so wide, that few rival networks even get out of the starting gates, much less gain the critical mass of... Continue reading at Fast Company
[ Fast Company | 2019-05-21 09:00:08 UTC ]
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ByteDance is looking to target territories where traditionally paid streaming music services haven’t caught on. Unless you’ve been living under a rock, or don’t have or know a teenager, you’re probably aware that the hottest social media app on the planet right now is TikTok. Well, now the app’s... Continue reading at Fast Company
[ Fast Company | 2019-05-21 06:07:11 UTC ]
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Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
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I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended April 14, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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This week's Apple Books store bestseller list again shows the power the screen has over the page. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-16 00:00:00 UTC ]
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The overnight ratings for the CBS telecast of Tigers Woods’ stunning comeback victory at the 2019 Masters on Sunday were hurt by its early morning start time. Coverage of the final round at Augusta National Golf Club in Augusta, Ga., averaged a 7.7 rating in the 56 cities measured by Nielsen. The... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-15 00:00:00 UTC ]
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Octopus imprint Kyle Books has acquired a new money-saving cookbook of healthy recipes by "This Morning" chef Phil Vickery. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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