Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize what the data means for advertisers, he declined further comment, but it's hard to imagine such stats contain good news for people who depend on digital-media paychecks. "We don't want to see this type of highway robbery," Cunningham said earlier, during the morning junket, which was part of an ad-blocking session at the annual IAB Mixx Conference. "We'd like [ad blockers] to play fair." The ad-blocking topic picked up steam earlier this month with the release of Apple's IOS9, the mobile operating system that lets developers for the first time create ad blockers for the uber-popular iPhone. Publishers are pushing back with software to detect ad blockers and sometimes work around them. "There's a war between engineers," said Cunningham (pictured). The IAB has ramped up its advocacy at a time when ad blocking is growing among consumers. It's advising the publishing community to educate viewers about how ad blocking could hurt their online experience by blocking out useful content. The Washington Post and Hulu are two media companies already putting that idea into practice. As another example, the IAB has devised Web code that is designed to help small publishers detect... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-30 00:00:00 UTC ]
Written By: Benedicte Page Publication Date: Fri, 11/02/2011 - 08:28 An open letter to culture secretary Jeremy Hunt and culture minister Ed Vaizey calling for a halt to library closures after the success of last weekend's protests has been signed by high-profile authors including Sarah... Continue reading at The Bookseller
[ The Bookseller | 2011-02-12 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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New York City-based Dorchester Media LLC is fielding offers for the assets of its Lifestyle Entertainment Teen Magazine and Romance Groups. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 04/02/2011 - 17:00 Remember everyone: Saturday 5th February is Save Our Libraries day. Four hundred of our libraries up and down the UK are currently threatened with closure. Show your support for our treasured service: go to your local... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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