The world’s richest man promises more than he has delivered. His social network purchase is likely to go the same wayElon Musk is a fan of the science fiction writer Isaac Asimov. When his spacecraft company SpaceX successfully sent its Falcon Heavy rocket payload into orbit around the sun in 2018, the cargo included a digital copy of the author’s classic work: the Foundation trilogy. One of the main protagonists in that series is the Mule, a mutant, megalomaniacal telepath who uses his powers to inspire fanatical loyalty, upend history and conquer the galaxy. No one could miss that Mr Musk has a Mule-sized desire to own the future.His plan to make humanity a multiplanetary species includes nuking Martian polar ice caps to release carbon dioxide, warm the red planet and make it more hospitable for human life. Yet Mr Musk has a history of making promises he has never delivered on. His disease-curing “brain-machine interface” is way behind rivals. In his defence, the billionaire inventor has disrupted the car industry with his Tesla electric vehicles to save the planet. He has become an iconoclast in the public imagination. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2022-11-01 18:50:19 UTC ]
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Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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The European Commission has no plans to weaken copyright, but wants a "targeted" and "balanced" reform with concrete benefits for consumers and right holders, Gunther Oettinger, the member of the European Commission with responsibility for the Digital Economy and Society, has told the Frankfurt... Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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The new v-p, editorial director will oversee the entire acquisition process and editorial team for the imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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The definition of what a publisher does is up for grabs, and one German executive predicts his company will one day employ more IT pros than editors. The post Is Twitter a Book Publishing Company? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-14 00:00:00 UTC ]
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While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday
[ Digiday | 2015-10-08 00:00:00 UTC ]
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Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Initial focus will be on the magazine he helped build, Men’s Health. The post Mike Lafavore Returns to Rodale in Newly Created Editorial Director Position appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-25 00:00:00 UTC ]
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TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. ... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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The Beijing International Book Fair (BIBF) 2015 took place in the last week of August under a storm cloud of a slightly weakened Chinese economy and a tumbling stock market. Yet at BIBF, Chinese and foreign publishers were talking of a bright and sunny future: a book trade that is solid... Continue reading at The Bookseller
[ The Bookseller | 2015-09-12 00:00:00 UTC ]
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James Dashner, author of the Maze Runner series, is offering his fans the chance to see their name in his next book The Fever Code via a new twitter competition, launched today (7th September). Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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Aims to increase proportion of women and underrepresented minorities, with no African American or Hispanic staff currently in US leadership positionsTwitter has outlined its ambitions to boost the proportion of women and underrepresented minorities in its workforce, publishing targets for “a... Continue reading at The Guardian
[ The Guardian | 2015-08-31 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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In advance of the Beijing Book Fair, Michael Healy of CCC and Tom Chalmers of IPR License discuss the developing rights and licensing scene in China. The post Rights and Licensing in China: Views from CCC and IPR appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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Books published by independent publishers dominate this year’s Guardian First Book Award longlist, with Granta editor Max Porter’s novel among those longlisted. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Tom Avery has been promoted to editorial director of William Heinemann. Avery joined the Cornerstone imprint in 2011 as editor, and was made senior editor in 2013. Before joining William Heinemann he was at Jonathan Cape and Vintage Books. Avery publishes non-fiction and some literary... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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'Onward' author Russell Moore discusses the Christian church, gay marriage, and other cultural shifts going on in the nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
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