The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook today? Is it a book? Is it a play? Or is it becoming something else entirely? What is clear is that a jostle for market dominance is driving it into new dimensions. The streaming platform Spotify followed its move into podcasting two years ago with the launch of an audiobooks business. Though it has yet to start making its own recordings, last autumn it made a deal for 200,000 audiobooks to be available to its premium users.Not to be outdone, Amazon-owned Audible – accustomed to being the market leader – upped its game, hiring the Oscar-winning director Sam Mendes to record multi-voice versions of the Dickens novels Oliver Twist and David Copperfield, and announcing last month that it had reached an agreement for a recording of JK Rowling’s Harry Potter series, voiced by more than 100 actors and featuring a “groundbreaking new soundscape”. The new Potter audiobooks, it said, would not usurp but “sit alongside and complement” conventional recordings by Stephen Fry and Jim Dale, which Audible also hosts. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-05-10 17:25:03 UTC ]
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