The Federal Government Must Have Serious Apple Envy

Nothing pains me quite as much as having to admit I might have been wrong about something. But news breaking last week may force me to reconsider my opinion of Dave Eggers' 2013 novel "The Circle."I don't think the book has gotten any better. The main character is still annoying and, worse, a dimwit. The dialogue is still as flaccid as the plot is obvious. Spoiler alert for anyone who has never heard of Facebook or Mark Zuckerberg, but the mysterious stranger running around the campus in a hoodie is the company's founder!That said, Eggers did paint a portrait of a massive tech company infiltrating itself so far into all of our lives that citizens become consumers in an always-on society. The Circle, the tech company in the novel, is with us 24/7, as well as above us -- and the government. My reappraisal, however, was not initiated by news that Apple was refusing to cooperate with the federal government in its Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-22 00:00:00 UTC ]

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