Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s unusual Facebook campaign The FBI has found an interesting use for targeted Facebook ads: to recruit Russian spies. CNN reports that the Federal Bureau of Investigation is running ads in Russian in the Washington D.C. area, apparently in hopes of reaching Russian spies who want to switch sides. One depicts a chess set and reads, in Russian, "Isn't it time for you to make your move?" The FBI told CNN it couldn’t comment, though it added: “The FBI will use all legal means available to locate individuals with information that can help protect the United States from threats to our national security." (Facebook ads have come up in U.S.-Russia relations before, when Russia used them to try to influence the 2016 presidential race.) The FBI’s new ads are viewable on Facebook’s ad library. Also, apparently the FBI could use a new copywriter? CNN says “some of the Russian in the ads is awkwardly phrased or contains typos—an indication they may not have been written by a native Russian speaker.” ‘Masters of Marketing’ The start of the Association of National Advertisers’ annual “Masters of Marketing” conference coincided with bad news for the corporate world: The Dow Jones Industrial Average... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Unit sales of print books fell just over 9% in 2012 at outlets tracked by Nielsen BookScan, roughly the same percentage decline posted between 2010 and 2011. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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News Publishing Co., parent corporation of the Rome News-Tribune, Calhoun Times, Walker County Messenger, Catoosa County News, Cedartown Standard and Rockmart Journal, has filed a petition for Chapter 11 reorganization. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-03 00:00:00 UTC ]
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The media conglomerate, which plans to separate its entertainment businesses from its publishing businesses into two separate listed stocks next year, said the publishing company would have reported a net loss of $2.08 billion in the year through June 30 if it had been a stand-alone company. Continue reading at AllThingsD
[ AllThingsD | 2012-12-21 00:00:00 UTC ]
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News Corporation said its publishing wing, which is set to be split off as a separate business, incurred losses of $2.1bn in the last financial year. Continue reading at BBC News
[ BBC News | 2012-12-21 00:00:00 UTC ]
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News Corp, the parent company of HarperCollins, has formally applied to separate the company into... Continue reading at The Bookseller
[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine
[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
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Transworld has acquired a "powerful wartime novel", Wake by Anna Hope, with plans to... Continue reading at The Bookseller
[ The Bookseller | 2012-12-12 00:00:00 UTC ]
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Quadrille has acquired the tie-in title to forthcoming primetime BBC2 series, "The Great... Continue reading at The Bookseller
[ The Bookseller | 2012-12-05 00:00:00 UTC ]
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Rupert Murdoch says News Corp. was not convinced the digital publishing experiment would be viable long-term. The firm also announces a sweeping restructuring.Rupert Murdoch has pulled the plug on News Corp.'s high-profile experiment to create a digital national newspaper. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-12-04 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Little, Brown) is to be adapted into a television series... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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News Corporation's The Daily was to have been a vanguard of the future, based on the past -- a tablet-focused newspaper that could get us back to paying subscriptions for our regular news fix. Not enough of us were as enthralled with the retro-future concept, however. While CEO Rupert Murdoch... Continue reading at Engadget
[ Engadget | 2012-12-03 00:00:00 UTC ]
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News Corp. said on Monday that it is shutting down The Daily, its ambitious but expensive attempt to create an iPad newspaper, on Dec. 15. The decision follows a 22-month effort that delivered both some significant achievements—developing the iPad as a publishing platform, for example, and... Continue reading at Crains New York
[ Crains New York | 2012-12-03 00:00:00 UTC ]
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Robert Thomson has been named as the head of the separated publishing business soon to be formed... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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J K Rowling has been overlooked in the nominations for the Literary Review’s Bad Sex award... Continue reading at The Bookseller
[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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Participants at the African Media Leaders Forum in Dakar, Senegal, today heard how twinning partnerships between African newspapers, and newspapers elsewhere, are leading the way to developing successful business strategies and strengthening financia ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
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