Every industry is experiencing a digital transformation. For some, the pandemic has accelerated this transformation. Others, like retail, travel and QSR, are trying to quickly adapt to the new criteria of our on-demand world. Consumers are permanently changing their online consumption habits, and in some cases embracing those of years past. Previously, digital transformation was more of an evolution. It’s evident now that retail chains that embraced omnichannel strategies, like Walmart and Costco, may fare better in our current crisis. And in many cases, retailers that were pureplay e-commerce businesses but had begun to set up stores in the brick and mortar world are back to reaching their customers where they are—at home. The publishing world may be following a similar evolutionary path. Over the past two decades, countless publishers shifted their magazines to online-only models. If they maintained print versions, publication schedules dropped from weekly to monthly or from monthly to quarterly. Some publications shuttered entirely. But then, a funny thing happened: younger readers found that they liked the lean-in experience of a magazine. They liked reading stories without autoplay videos and full-screen takeovers interrupting their immersive experience. Unplug and pick up a book For Gen Z, the first generation to fully grow up in a digital world, to develop a fondness for print was an unexpected plot twist. However, there are a few good, and understandable,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-07 14:20:39 UTC ]
In his keynote at Frankfurt's The Markets, the arch-agent Andrew Wylie will address the forces of nationalism: 'The publishing world is in opposition.' The post Andrew Wylie and the Internationalist Imperative: ‘A Profound Moral Question’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-16 00:00:00 UTC ]
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The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek
[ AdWeek | 2017-04-24 00:00:00 UTC ]
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Technology, quality content, and risk-taking were the top lessons from this year's American Magazine Media Conference. The post Taking Risks and Moving Forward: Lessons From AMMC 2017 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-10 00:00:00 UTC ]
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By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to... Continue reading at Advertising Age
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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The fourth and final webcast in CodeMantra’s series on the publishing-technology connection will be held at 1 p.m. today. The subject of the webcast is virtual communities and will examine how the publishing world can use engagement and collaborative communities to its advantage. Panelists are... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-25 00:00:00 UTC ]
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Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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PW takes a look back at some of the library stories that captivated the publishing world in 2016, and what they portend for 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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Condé Nast's Food Innovation Group dominated 2016 in all of those areas: food, innovation and groups. FIG houses Bon Appétit (the magazine and multiple digital platforms), Epicurious (the website and app), The Farm (the branded content division), and the FIG Influencers Network (the blog... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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The latest from around the publishing world. The post Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
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Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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The mega-retailer is moving forward with bricks-and-mortar stores and is planning to open a 7,200 sq. ft. store in the Windy City's Southport Corridor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Beginning June 1, Regnery Publishing will bring its sales operation in-house, having been with Perseus Distribution. Moving forward, Perseus will continue to handle warehousing and all other distribution functions for Regnery. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
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Ilex Press, part of Octopus, will publish Superstars of YouTube: The 100% Unofficial Dot-to-Dot Book by Abi Daker in October 2016, featuring famous vloggers such as Zoella, Alfie Deyes and Dan and Phil. World rights are available. Zara Larcombe of Ilex said: “The popularity of YouTubers has... Continue reading at The Bookseller
[ The Bookseller | 2016-04-14 00:00:00 UTC ]
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We asked a few publishers which international titles they are especially excited to present to the publishing world at the London Book Fair this spring. The post Illustration to Thrillers, Fiction and Nonfiction: International Titles on Offer at London 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
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Amazon thrilled comic book fans recently when it announced it was moving forward with its revival of “The Tick,” a new live-action series based on the comics by Ben Edlund that have already spawned an animated series, a short-lived live-action series (both on Fox) and a video game. Rumors have... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-31 00:00:00 UTC ]
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When Vina Castillo, Natalie Noboa, and Holly Nikodem worked at the Forest Hills store, they often joked about opening a bookstore. Now that B&N has closed all three Queens stores, they're moving forward with their plans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-24 00:00:00 UTC ]
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The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
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We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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