The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-13 00:00:00 UTC ]

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Woodward's Next Trump Book Gets Title, Details Revealed

Simon & Schuster's dominance over the Trump exposé category is likely to be reaffirmed this September 15, when the publisher will release 'Rage,' the latest title by the Pulitzer Prize–winning 'Washington Post' reporter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #pulitzer prize #simon schuster #trump book #latest title


Winners of Rowling Ickabog illustration competition revealed

Thirty-four pictures drawn by children have been picked to illustrate J K Rowling's fairytale The Ickabog. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 22:24:50 UTC ]
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Bright and Aujla team up for #BookswithBreakfast campaign

Author and illustrator Rachel Bright and medical doctor and cookery writer Rupy Aujla are collaborating on a social media project, pairing healthy recipes and picture book recommendations.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 21:53:02 UTC ]
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Free Books Campaign partners with Round Table

The Free Books Campaign is partnering with Round Table Books to launch a children's reading list. Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 18:21:30 UTC ]
More news stories like this | All news stories tagged with: #free books #round table


The reporter who revealed the truth about Hiroshima

Lesley M.M. Blume tells the story of John Hersey’s influential article on the bomb’s aftermath. Continue reading at The Washington Post

[ The Washington Post | 2020-08-07 12:00:00 UTC ]
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Print Unit Sales Close July With 15% Increase

Another week with double-digit gains in all but one category led to a 15.1% jump in unit sales of print books from the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print books #double-digit gains #15% increase


Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book industry #programs manager #assists booksellers #nonprofit organization


Profile Books joins Facebook boycott

Independent publisher Profile Books, including imprints Serpent’s Tail, Viper Books and Souvenir Press, has joined the global Facebook advertising boycott led by by the advocacy group Stop Hate for Profit, withdrawing all Facebook and Instagram advertising with immediate effect. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 21:25:31 UTC ]
More news stories like this | All news stories tagged with: #independent publisher #souvenir press


Increase in staycationers aids indie rebound

A number of independent bookshops are reporting that a rise in UK staycations is helping to counter the early damage caused by the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-03 18:59:47 UTC ]
More news stories like this | All news stories tagged with: #independent bookshops


BA reveals books of the month for August

The Booksellers Association has announced The Glass Hotel by Emily St John Mandel (Picador) and I’m Sticking With You by Smriti Halls and Steve Small (S&S) as books of the month for August. Continue reading at The Bookseller

[ The Bookseller | 2020-08-03 11:51:02 UTC ]
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MJ reveals October novel from Dawn French

Michael Joseph is publishing the first novel from Dawn French in five years, called Because of You, this October. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 17:04:51 UTC ]
More news stories like this | All news stories tagged with: #first novel #michael joseph #dawn french


Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #tech reporters #previous editions #visiting fellows #harvard university #private equity #haverstock arrives #presidential campaign #latest member #chicago sun-times #tina sfondeles #associate producer #on-air reporter #yahoo finance #entertainment executives #penske media


Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #tech reporters #previous editions #visiting fellows #harvard university #private equity #haverstock arrives #presidential campaign #latest member #chicago sun-times #tina sfondeles #associate producer #on-air reporter #yahoo finance #entertainment executives #penske media


Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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J K Rowling's Ickabog cover revealed ahead of November release

The cover for J K Rowling's The Ickabog has been revealed, with the fairytale to be published on 10th November by Hachette Children's Group. Continue reading at The Bookseller

[ The Bookseller | 2020-07-21 16:56:53 UTC ]
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Bluebird to reveal Christine Hunger's dog communication techniques

Bluebird has snapped-up an “extraordinary” book by communication expert Christine Hunger about how she taught her dog to “talk”. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 11:12:53 UTC ]
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Frankfurt still expecting visitors as organisers reveal digital details

Frankfurt organisers have said they still expect publishers and agents from Europe to make the trip this year, as they laid out details of their virtual programme at a press briefing yesterday (14th July). Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 00:41:28 UTC ]
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US revenues fall 12.1% in May, AAP reveals

US publishing revenues fell 12.1% in May compared to the same month in 2019, according to the latest StatShot report by the Association of American Publishers. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 23:02:03 UTC ]
More news stories like this | All news stories tagged with: #american publishers


Print Units Post Surprising Increase in First Half of 2020

Despite the economic turmoil caused by the Covid-19 pandemic, unit sales of print books rose 2.8% in the first six months of 2020 over the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #covid-19 pandemic


Target non-traditional media to make campaigns inclusive, Seaward says

Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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