Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'
[ AdWeek | 2017-06-13 00:00:00 UTC ]
The results of the AIE's fifth annual #IoLeggoPerché book donation program for schools and libraries surprised organizers with 300,000 books. The post Italy’s Fifth ‘Why I Read’ Campaign Generates Broad-Based Response appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-04 09:46:32 UTC ]
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The 2021 budget marks the eighth straight year of increases for IMLS, the last four years of which included proposals by the Trump Administration to permanently eliminate the agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-22 05:00:00 UTC ]
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Bloomsbury is partnering with Holland & Barrett as part of the marketing campaign for Hugh Fearnley-Whittingstall's Eat Better Forever: 7 Ways to Transform Your Diet. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 10:37:27 UTC ]
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The Radio 2 Book Club, now marking 10 years on air, is moving to a prime-time daytime slot on Steve Wright's show. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 12:29:27 UTC ]
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Bloomsbury is to embark on "one of its biggest campaigns" ahead of the paperback release of Such a Fun Age by Kiley Reid. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 11:17:53 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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Lit Hub is pleased to reveal the cover of PEN/Faulkner Award winner and author of Call Me Zebra Azareen Van der Vliet Oloomi’s next novel, Savage Tongues, which will be published by Houghton Mifflin Harcourt on August 3rd, 2021. Described as “equal parts Marguerite Duras and Shirley Jackson,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-08 15:00:43 UTC ]
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Citing “record research output and content consumption, robust online enrollment growth, and broad digital courseware adoption,” net income at John Wiley jumped 53.5% in the second quarter of fiscal 2021 on a 5.3% increase in revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-08 05:00:00 UTC ]
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Oxford University Press (OUP) has launched a campaign to highlight the inspiring power of words, involving authors and illustrators such as Anthony McGowan and Lauren Child sharing the quotes they would "gift" to children at Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 00:25:09 UTC ]
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Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 02:21:29 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age
[ Advertising Age | 2020-12-04 11:04:31 UTC ]
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Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
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Discovered in his attic, the letters in “Love, Kurt” feel both very private and very important. Continue reading at The Washington Post
[ The Washington Post | 2020-12-03 13:00:00 UTC ]
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Jacaranda Books has announced the final line-up of speakers for the #TwentyIn2020 Literary Festival, celebrating Black British writing. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 05:24:01 UTC ]
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A group of publishers are donating thousands of books to The Childhood Trust’s campaign, to ensure disadvantaged children in London receive a present this Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-11-29 18:36:18 UTC ]
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Italy's annual book-donation program for school libraries is back this year, despite the constraints of the coronavirus pandemic. The post Italy’s ‘Why I Read’ Campaign Flies Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-18 17:11:45 UTC ]
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Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 06:10:11 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Publishers Association’s Work in Publishing campaign, aimed at encouraging young people between the ages of 14 and 24 to pursue a career in publishing, takes place this week (16th–20th November), involving publishers including HarperCollins, Penguin Random House and Hachette UK. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 21:16:00 UTC ]
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