The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-10 00:00:00 UTC ]

Other news stories related to: "The Bookseller Marketing & Publicity Conference 2015"

Children's conference: transmedia is essential

Written By: Benedicte Page Publication Date: Fri, 07/10/2011 - 14:48 Publishers must explore transmedia approaches to engage children whose lives revolve increasingly around gaming, online communities and social networking, The Bookseller's annual children's conference, sponsored by Huzutech... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social networking #online communities #annual children

PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing director

Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public events #british council

Pullman to speak at Library Campaign conference

Written By: Benedicte Page Publication Date: Tue, 20/09/2011 - 15:38 Author Philip Pullman will speak at an October day conference for library user groups, hosted by The Library Campaign in association with Voices for the Library. The organisers said the day would be "a chance for users to... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital learning #mcgraw-hill cos #mcgraw-hill education

From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #james patterson #popular purchase #ebook charts #bestselling book #previous week #uk booksellers

French publishers back indie booksellers

Written By: Barbara Casassus Publication Date: Tue, 06/09/2011 - 08:55 Two French publishers have launched a public call to arms to defend independent booksellers, which continue to suffer from financial decline in the country. Le Seuil c.e.o. Oliver Bétourné wrote in Le Monde last week that... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bigger share #indie booksellers #le monde #le seuil #public call #french publishers

Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #genre novels

Indies form Alliance of Radical Booksellers

Written By: Lisa Campbell Publication Date: Fri, 26/08/2011 - 07:13 A coalition of "left-leaning political bookshops" is to launch in October, creating a support network for independent booksellers. The Alliance of Radical Booksellers (ARB) will officially begin on 6th October and so far has... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sell books #high street #independent booksellers #radical booksellers #6th october

Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #german titles #hubert burda

Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #taking place #high costs #ebook stores

Waterstone's Owrid to leave bookseller

Written By: Lisa Campbell Publication Date: Tue, 23/08/2011 - 15:00 Waterstones supply chain director Tim Owrid is leaving the company on Friday. Owrid joined Waterstones in April 2010 and will begin a new job as the head of logistics at SuperGroup Plc, the retail brand comprising Superdry,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Report: Tablet Sales to Cut Magazine Paper Use 20 Percent by 2015

Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #coming years #printed page #tablet sales

Public Libraries Act ignored, says man who wrote it

Written By: Benedicte Page Publication Date: Tue, 16/08/2011 - 11:17 The government and local authorities are not fulfilling the statutory duties laid out in the Public Libraries and Museums Act 1964, according to the man who drafted it. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public libraries #local authorities

July retail growth "modest", amid poor book market

Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lowest level #modest improvement

What Booksellers Want

Much has been made about the importance of bricks-and-mortar bookstores as showrooms, places that will help prevent the book business from going the way of the music industry as the sales of digital books grow. But hundreds of showrooms and thousands of square feet of book retail space are about... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #remaining stores #music industry #book business #bricks-and-mortar bookstores

Amazon to enter Indian market

Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:30 Amazon.com is reportedly in discussions with e-commerce companies in India in a bid to expand into one of the world's fastest-growing economies. The company could enter the market as early as first quarter 2012. It is in... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Bookseller Group to oppose Amazon/TBD deal

Written By: Bookseller Staff Publication Date: Tue, 19/07/2011 - 09:15 The Bookseller has added its voice to calls for Amazon's acquisition of The Book Depository (TBD) to be referred to the Competition Commission. The Office of Fair Trading's deadline for submissions about the merger ended at... Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookselling market #fair trading #competition commission #bookseller group

Yes, That Is a Cat on the Head of a Soon-to-Be Public Company CEO (And, Of Course, It's Groupon's Andrew Mason)

Do you think Zynga's Mark Pincus would put a cat on his head for a national magazine shoot? Or LinkedIn's Jeff Weiner? Or, perish the thought, Mark Zuckerberg of Facebook? But the wacky stylings of Groupon CEO and Co-founder Andrew Mason seem to demand it. Continue reading at AllThingsD

[ AllThingsD | 2011-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mark zuckerberg