The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged 145 percent to $3 billion from $1.2 billion a year ago. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
News tagged with: #$3 billion

Other Publishing stories related to: 'The B-to-B Benefits of Pursuing Mobile Ad Sales'


East Coast, Southern, and Chain Bookstores Report Strong Holiday Sales

Stores on the East Coast, in the South, and two chains, Half-Price Books and Kinokuniya, reported strong sales over the holidays and through much of 2023. Romantasy, prize winners and nominees, and books promoted on social media continue to dominate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #east coast #prize winners


In Tbilisi: Bookseller Tamara Megrelishvili on Sales Trends

Tamara Megrelishvili, founder of Georgian bookstore Prospero's talks about the impact of diminished tourism, war, and political unease. The post In Tbilisi: Bookseller Tamara Megrelishvili on Sales Trends appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-10 17:45:34 UTC ]
More news stories like this | News stories tagged with: #bookstore #bookseller


Circana BookScan: A Holiday-Season Boost in US Print Sales

Circana Bookscan reports that in week 51 in the U.S., 31 million print books were sold, marking a 1-percent holiday season growth over 2022. The post Circana BookScan: A Holiday-Season Boost in US Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-10 14:11:58 UTC ]
More news stories like this | News stories tagged with: #circana bookscan #print sales #bookscan


Publishing Industry Sales Rose 1.8% in October

Results were buoyed by strong sales in higher education course materials, which were up 17.9%, and at religious presses, which saw a 12.2% bump, in conjunction with a 1.5% increase in sales of adult books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #strong sales #higher education #religious presses #5% increase #adult books


China Bestsellers: ‘Three-Body’ News and November Sales

Our exclusive November bestseller lists in China saw boosts from annual 'Double 11' sales and a new interest in traditional Chinese medicine. The post China Bestsellers: ‘Three-Body’ News and November Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-08 17:36:42 UTC ]
More news stories like this | News stories tagged with: #china bestsellers #bestseller lists


Print Book Sales Fell 2.6% in 2023

A 1.7% increase in sales in the fourth quarter kept the drop at 2.6% for the year, overcoming a 4.1% drop during the first nine months. Smaller than expected losses in sales of books for adults helped to offset plunges in the children’s sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #1% drop #7% increase #fourth quarter


Print Sales Rose 5.8% in Christmas Week

The holiday sales period ended on a high note with unit sales of print books increasing 5.8% over the week ended December 24, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas week #high note #circana bookscan


Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with: #hardback books #publishing contract #hardback


A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #privacy reckoning #digital media


Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #final episode #oral history #privacy reckoning #blurred lines #digital media


Holiday Book Sales Slip Again

For the second consecutive week, gains in adult and young adult fiction were not enough to offset declines in all other categories, resulting in a 2.9% decline in unit sales of print books last week from the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-21 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week #offset declines #9% decline #print books


Sales Rose at PRH During a Difficult Year, Says CEO Nihar Malaviya

PRH global CEO Nihar Malaviya thanked employees in a memo for their efforts during a year which saw sales rise over 2022 despite the host of internal challenges the world's largest trade publisher faced in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult year #sales rose #sales rise #trade publisher


The End of the Holiday Print Book Sales Streak

Sales of Liz Cheney's new book got off to a good start and three titles by Rebecca Yarros continued to be hot, but print sales dipped 1.1% last week from a year ago. The decline put an end to two weeks of higher sales over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #higher sales #liz cheney #good start #decline put #print sales #print book


Publishing Sales Up Just a Smidge Through First Nine Months of 2023

Publishing stayed roughly flat in the first nine months of 2023, inching up 0.8% at the 1,225 publishers that report to the Association of American Publishers' monthly StatShot program over the comparable period in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #publishing sales


Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #oral history #ad tech #digital media


Holiday Book Sales Have Another Good Week

Holiday sales of print books followed a small increase over Thanksgiving week with a 4.2% gain last week over the week ended December 3, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #good week #thanksgiving week #holiday sales #print books #small increase #2% gain #circana bookscan


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers


Suzanne Collins, Rebecca Yarros Drove Print Book Sales Up over Thanksgiving

Titles in the Hunger Games and Empyrean series sold in big numbers last week, leading to a 1.4% increase in sales of print books over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #suzanne collins #hunger games #big numbers #4% increase #print books #print book


The best Cyber Monday deals for 2023 that are still going: Shop sales from Apple, Sonos, Google, Anker and more

Cyber Monday is almost over but the deals are not yet gone. There are still a number of great tech deals out there, so if you're a little late to the holiday shopping frenzy that has been the past few days, fear not. You can still save on gadgets from Apple, Sonos,... Continue reading at Engadget

[ Engadget | 2023-11-27 23:00:03 UTC ]
More news stories like this | News stories tagged with: #longer warranty #reading progress #basic pen #journaling books #low-light footage #$20 higher #extra $10 #$10 higher #$60 depending #$549 depending #$20 lower #— buying #— precisely #kindle #audiobook