Adolescents abandoning print... It's not especially groundbreaking to report that teens are largely abandoning books and magazines in favor of smartphones. What is notable about the American Psychological Association's new report on adolescent media use in the U.S.—one of the most comprehensive studies of its kind to date—is the accelerating rate at which its findings indicate screen time is displacing legacy media consumption. The full results, which can be clicked through here, appear to remain more or less uniform across gender, race, and socioeconomic status. Twelfth graders, the study found, spend twice as much time online as they did in 2006, with 82 percent reporting that they check social media sites "almost every day"—up from 52 percent a decade ago. And while it's only logical that more time spent online means less time spent with traditional media, the displacement seems to be having an acute affect on print. As recently as 2006, the report indicates, some 42 percent of 8th and 10th graders reported reading magazines at least once a week. A decade later, that number has fallen to just 11 percent. Willingly or unwillingly, mass-market magazine publishers took notice of this shift in adolescent media consumption long ago, and it's important to note that several of the largest individual audiences on Facebook, Twitter, Instagram and Snapchat do, in fact, belong to magazine brands. But as concerns over the effects of screen time on developing minds continue to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-22 00:00:00 UTC ]
While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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The assets of music magazine Pastewhich folded in print last fall but kept Pastemagazine.com alivehave been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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Total revenue jumped 9 percent to $367 million for Meredith Corp in the second quarter of fiscal 2011, driven by strong advertising growth and integrated marketing services. Total advertising revenue for the first six months of fiscal 2011 jumped 11 percent to $420 million (with total revenue of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-25 00:00:00 UTC ]
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Hachette Filipacchi is to close teen print magazine Sugar in March, which has suffered flagging circulation figures, and ahead of an anticipated group sale to US publisher Hearst. Continue reading at Media Week
[ Media Week | 2011-01-19 00:00:00 UTC ]
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