Taking E-books To the Next Level

Despite technological petting zoos, QR codes on shelf-talkers linked to bookstores’ Web sites, and in-store displays of physical books with signage reminding readers that they can also buy e-editions, only a handful of independents are making more than about $100 or so on ebook sales a month. To help, some indie publishers, including Algonquin and Sourcebooks, have begun, or are about to begin, programs directed toward helping independent bookstores build a following among ebook fans. (See sidebar on facing page.) At the same time, booksellers are asking whether they need a reader of their own to crack the ebook market in a meaningful way. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]

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