The Changing Online Mix

According to the newest figures from Bowker Market Research, online retailers accounted for 39% of all book sales in 2011, up from 30% in 2010. The increase gave the online channel, led by Amazon and BN.com, a commanding lead over bookstore chains as the largest outlet for sales. The chains, weakened by the loss of Borders in the year, accounted for only 26% of sales, down from 29% in 2010. Data from Bowker, and other sources, suggest that the gains posted by the e-tailers are being driven mostly by ebook sales. Furthermore, the online channel, much like its bricks-and-mortar competitors, is seeing, if not a decline in print book sales, at least slowing growth. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-05-11 00:00:00 UTC ]
News tagged with: #slowing growth #largest outlet #newest figures #ebook sales #bookstore chains

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