Superheroes Need Saving

For fans of Superman and Batman, September will be a momentous monthTime Warners DC Comics is clearing years of superhero continuity by resetting the numbering on all of its titles back to 1. More significantly, the company is acknowledging that the future of the comic books may not be on paper. Like its rival Marvel, DC has been working with startup comiXology to bring its comics to Apples iPad and other devices. And now DC has gone completely day-and-date with its digital releases, issuing the physical and digital issues on the same day. (DC announced this plan in the spring; Marvel followed up with the news that it will take some of its top titles day-and-date as well.) DC executives pitch this as a move to save a struggling industry. The top comics sold millions of copies as in the early 90s, but now only the most popular titles sell more than 100,000 copies. DC senior vice president of digital Hank Kanalz and comiXology CEO David Steinberger both point to the reduction in comic book stores as one of the culprits. Steinberger says that only 60 percent of the United States is currently within 50 miles of a store. Thus the move by DC to find new ways to reach its audience. Kanalz says wherever they looked, the answer always seemed to be digital, digital, digital. Kanalz says that in DCs day-and-date digital tests, sales have actually gone up. That doesnt mean the digital releases increased physical sales, but they dont seem to have hurt them, either. People... Continue reading at 'AdWeek'

[ AdWeek | 2011-09-06 00:00:00 UTC ]
News tagged with: #comic books #apples ipad #struggling industry

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