Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership records. According to Nielsen Fast National data and Adobe Analytics, the game... Continue reading at 'AdWeek'
[ AdWeek | 2024-02-13 02:47:06 UTC ]
VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
More news stories like this
Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
More news stories like this
The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week
[ Media Week | 2021-08-27 17:39:39 UTC ]
More news stories like this
Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this
The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek
[ AdWeek | 2021-08-13 17:32:55 UTC ]
More news stories like this
Baking blogger Jane Dunn's cookbook Jane's Patisserie (Ebury) has risen straight into the UK Official Top 50 number one spot, selling 44,444 copies through Nielsen BookScan's Total Consumer Market in its first three days on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 07:50:17 UTC ]
More news stories like this
The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
More news stories like this
David Walliams and Tony Ross' Megamonster (HarperCollins) notched up a fifth week in the Official UK Top 50 number one spot, selling 19,799 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 10:03:09 UTC ]
More news stories like this
Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-07-08 04:01:00 UTC ]
More news stories like this
Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
More news stories like this
Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
More news stories like this
Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
More news stories like this
Richard Osman's The Thursday Murder Club (Viking) has booked a slot at the top of the UK Official Top 50 chart through Nielsen BookScan's TCM, selling 44,096 copies in its first three days on sale in paperback. Continue reading at The Bookseller
[ The Bookseller | 2021-05-18 10:35:07 UTC ]
More news stories like this
Since January, when Marty Baron announced his retirement as editor of the Washington Post, the media beat has hummed with speculation about his replacement: Would it be an internal candidate? Or one of a bevy of editors from the New York Times? Or Ben Smith? So it was impressive yesterday when... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-12 12:21:00 UTC ]
More news stories like this
Deputy Director James R. Nielsen will then become acting director while Republican Gov. Larry Hogan’s appointments office searches for Gordon Medenica’s successor. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-04-15 21:12:04 UTC ]
More news stories like this
It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News
[ ABC News | 2021-04-13 20:52:43 UTC ]
More news stories like this
A new Nielsen study found that most consumers are ready to return to pre-pandemic habits and consumer sentiment is hitting new heights. Continue reading at Advertising Age
[ Advertising Age | 2021-04-07 18:36:09 UTC ]
More news stories like this
UK book sales tracked by the Nielsen Bestseller Awards in 2020 produced eight new platinum-sellers, bringing the total since 2000 to 149. The post In London, Nielsen Announces Its 2021 Bestseller Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-18 00:44:43 UTC ]
More news stories like this
While Nielsen says reading declined 'slightly' in the pandemic year, the UK's World Book Day emphasis is on family reading with youngsters. The post The UK/Ireland World Book Day Emphasizes Family Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-04 13:37:38 UTC ]
More news stories like this
Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this