Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
News tagged with: #innovative ways #big titles

Other Publishing stories related to: 'Summer campaigns seek to innovate'


Springer Nature campaign highlights climate research ahead of COP26

Springer Nature has launched a campaign to highlight the importance of research in identifying climate solutions ahead of the UN Climate Conference, known as COP26, which begins on 31st October. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 10:06:25 UTC ]
More news stories like this | News stories tagged with: #31st october #springer nature


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers


Ally taps DC universe in new campaign supporting diverse comic book creators

This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok.  Continue reading at Advertising Age

[ Advertising Age | 2021-10-16 17:30:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Springer Nature joins climate action emission reduction campaign

Springer Nature is joining the Business Ambition for 1.5°C campaign, a call-to-action for companies to set emissions reduction targets that can collectively limit global temperature increases.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-15 02:29:56 UTC ]
More news stories like this | News stories tagged with: #springer nature


News Corp’s Andrew Bolt says his company’s climate campaign is ‘rubbish’

Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian

[ The Guardian | 2021-10-12 16:30:58 UTC ]
More news stories like this | News stories tagged with: #andrew bolt #climate action #scott morrison #australian readers #news corp


School Librarians Must Treat the Fight for Their Future Like the Political Campaign It Is

The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #school librarians #political campaign


In Tokyo, a Bored Wife Seeks Excitement

Emily Itami’s debut novel asks an age-old question: Does marriage and kids mean monotony and obligation or is there room for one’s authentic self? Continue reading at The New York Times

[ The New York Times | 2021-09-07 09:00:04 UTC ]
More news stories like this | News stories tagged with: #debut novel


Campaign urges action with days left before copyright consultation ends

Organisers of the Save Our Books campaign against changes to the UK’s copyright laws have called on supporters to make their voice heard before the government’s consultation ends on 31st August.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-27 05:38:21 UTC ]
More news stories like this | News stories tagged with: #days left #books campaign #copyright laws


I did not spend my summer binge-watching TV. Here are the books I loved instead.

Secondhand bookstores provided ample choices at low prices. So I picked up books by Joseph Conrad, James Webb and (too) many more. Continue reading at The Washington Post

[ The Washington Post | 2021-08-25 14:00:00 UTC ]
More news stories like this | News stories tagged with: #low prices #joseph conrad


Beach-read refill: 12 titles to get you to the end of summer (and beyond)

Read new books by Stephen King, Helen Hoang, Lelila Slimani, Andrea Bartz and more. Continue reading at The Washington Post

[ The Washington Post | 2021-08-21 12:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #helen hoang


Internet Archive Seeking 10 Years of Publisher Sales Data for Its Fair Use Defense

In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales data #lawsuit filed #plaintiff publishers


How L.A.'s most innovative pop-up bookstore (barely) survived the pandemic

Before Covid, A Good Used Book was a pop-up bookshop thriving across L.A. It's back to physical business this month — at the end of a long, hard road. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-08-05 13:00:28 UTC ]
More news stories like this | News stories tagged with: #hard road #bookshop #bookstore


How Juul found success: Innovation and addiction

The e-cigarette-maker promised a safer product but got teens hooked, Jamie Ducharme writes. Continue reading at The Washington Post

[ The Washington Post | 2021-07-23 12:00:00 UTC ]
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Continued Expansion and Innovation at Hung Hing

Expansion continues at Hung Hing Printing Group’s main production site in Heshan. The capacity expansion has culminated in a new plant in Hanoi, Vietnam, which officially opened for business in November 2019 and has since received a host of certifications, including ISO90001, ISO14001, FSC, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hung hing #officially opened


Vote for the Tonight Show’s Annual Summer Reads Book Club Selection

Cast your vote for one of the six books on the list to become the next #FallonSummerReads book club selection. Votes are due July 18th! Continue reading at Book Riot

[ Book Riot | 2021-07-15 18:52:12 UTC ]
More news stories like this | News stories tagged with: #tonight show #book club


Barack Obama’s summer reading pick ‘Intimacies’ is an unsettling novel about moral dilemmas

Katie Kitamura’s new novel follows an interpreter in The Hague who’s involved with a married man. Continue reading at The Washington Post

[ The Washington Post | 2021-07-13 05:17:24 UTC ]
More news stories like this | News stories tagged with: #barack obama #katie kitamura


Barack Obama’s Summer Reading List

Former President Barack Obama released his summer 2021 reading list and it's packed with outstanding books to pick up. Continue reading at Book Riot

[ Book Riot | 2021-07-12 11:42:22 UTC ]
More news stories like this | News stories tagged with: #barack obama #outstanding books


LoveAudio campaign returns with online events

#LoveAudio, the Publishers Association's annual audiobook campaign, will return for a fifth year this month. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:47:32 UTC ]
More news stories like this | News stories tagged with: #online events ##loveaudio #publishers association #audiobook


Amazon, Publishers Seek to Delay Discovery in E-book Price-Fixing Case

In a filing this week, Amazon and the Big Five publishers said the plaintiffs' claims of an e-book price-fixing conspiracy are "implausible." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers seek #e-book


Need a summer book recommendation? The Post’s book team fields your questions.

The staff of Book World will answer your questions and provide their recommendations on Friday, July 2, at 3 p.m. Eastern time. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 07:00:47 UTC ]
More news stories like this | News stories tagged with: #book world