Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
News tagged with: #news publishers #increasingly recognizing #news publishing

Other Publishing stories related to: 'Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters'


Without big news to push, some publishers sit out NewFronts

Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from... Continue reading at Advertising Age

[ Advertising Age | 2018-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thursday morning #online publishers #video channel


Eoin Purcell of Amazon Publishing UK: ‘Building Those Relationships’

An Irishman in London, Eoin Purcell moved from Dublin almost four years ago to become head of Amazon Publishing UK. Today, he looks at the industry's many urgent issues calmly: time is on his side. The post Eoin Purcell of Amazon Publishing UK: ‘Building Those Relationships’ appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eoin purcell


Report finds £23k 'class pay gap' in publishing

A report slamming representation in the arts has highlighted a "class pay gap" in publishing of up to £23,000 a year and found that people of working class origins make up just 12.6% of the sector. Continue reading at The Bookseller

[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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London Book Fair 2018: Testing the Limits of Big Data

Our lives these days are increasingly shaped by data. But in his latest book, 'The Efficiency Paradox: What Big Data Can't Do', Edward Tenner documents how the futurist’s dream of a friction-free world has dimmed considerably. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data


News publishers see subscription dollars in local politics

In-depth political coverage gives news publishers a chance to monetize small but valuable audiences. The post News publishers see subscription dollars in local politics appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #valuable audiences


Men dominate trade’s senior positions, pay gap data shows

The book trade has wrestled with its gender pay gap revelations this week, with the overall trend emerging that despite women forming more of the workforce in companies across the sector, it is men who dominate the most senior positions and attract the highest pay and bonuses. Continue reading at The Bookseller

[ The Bookseller | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade


Facing a trust crisis, Facebook offers up even more context about news feed publishers

Facebook has been making attempts to restore people’s trust in what they come across in their news feeds. In the latest example, the company is rolling out new features that aim to give users more information about the publishers and stories they read. Originally conducted as a test last year,... Continue reading at Fast Company

[ Fast Company | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook offers #news feeds #give users


Apple expands test to sell ads in Apple News

Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell ads #apple news


Gender pay gap figures reveal big publishing's great divide

The UK’s biggest publishers release figures showing average differences in pay between men and women ranging from 11.3% to 29.69%The books industry may be dominated by women, but men are reaping the rewards, as the UK’s largest publishers reveal a “stark” divide in pay. Figures reported to the... Continue reading at The Guardian

[ The Guardian | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #women make #great divide #books industry #figures reported


News publishers are giving personalization a fresh look

With consumer revenue and loyalty newly important, news publishers are personalizing their products more. The post News publishers are giving personalization a fresh look appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #consumer revenue


Google Announces Initiative to Help Publishers and Combat Fake News

At a press event in New York City, Google announced today that it's rolling out the Google News Initiative, in which it's investing $300 million over the next three years. The goal is to help publishers make money and to combat "fake news," which consists of several products designed to help... Continue reading at AdWeek

[ AdWeek | 2018-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #media businesses


NBC News Chairman Lack Sees No Value for Publishers in Facebook

NBC News' Chairman Andrew Lack isn't optimistic on Facebook."Facebook doesn't have value for publishers really," Lack told reporters during a press briefing on NBC News' digital initiatives on Wednesday. "I call them Fakebook.""What's frustrating about Facebook is you can't have a relationship... Continue reading at Advertising Age

[ Advertising Age | 2018-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook doesn #nbc news #press briefing #digital initiatives #content creation


‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit

Stung by Facebook’s pushes for Instant Articles, live video and Watch, news publishers are unwilling to bend over backward for the company's latest pitch. The post ‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live video #news publishers


Publishers pay tribute to 'luminary' Stephen Hawking

Transworld's managing director Larry Finlay has paid tribute to "one of the world's greatest thinkers" following the death of Stephen Hawking, aged 76. Continue reading at The Bookseller

[ The Bookseller | 2018-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen hawking #paid tribute


BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation

The CEO of BuzzFeed sees Facebook returning to its roots -- and thinks that’s not a bad thing for BuzzFeed. The post BuzzFeed’s Jonah Peretti: Platforms need to pay publishers or risk regulation appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonah peretti #pay publishers #bad thing


After Facebook news-feed changes, publishers look hopefully to Pinterest

Pinterest represented nearly 8 percent of publishers’ social traffic in the second half of 2017, nearly doubling year over year, according to Shareaholic. The post After Facebook news-feed changes, publishers look hopefully to Pinterest appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pinterest appeared #facebook news-feed #social traffic


For News Publishers, Facebook Is a Less Reliable Friend

As Facebook’s share of traffic to news sites has been falling sharply since early last year—and will only decline more—Google AMP has been on the rise. Continue reading at Wired

[ Wired | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #news sites


Digiday Research: European publishers grapple with Facebook’s news feed changes

Digiday surveyed European publishers about their strategies for countering changes to Facebook's news feed algorithm. The post Digiday Research: European publishers grapple with Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research


Facebook expands breaking news label to more publishers

Facebook began testing a "breaking news" label for developing stories back in November, and now the social network is expanding the option to more publishers. Starting this week, the company says 50 more outlets in North America, Latin America, Europ... Continue reading at Engadget

[ Engadget | 2018-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking news #latin america


SoA challenges publishers to reveal how much they pay authors

The chief executive of the Society of Authors has challenged publishers to reveal how much they pay writers in their annual financial accounts. Continue reading at The Bookseller

[ The Bookseller | 2018-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay authors #challenged publishers #pay writers