Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
News tagged with: #news publishers #increasingly recognizing #news publishing

Other Publishing stories related to: 'Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters'


As Publishers Build Experiential Events, Bustle Digital Group’s Newest Acquisition Will Help It Compete

Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made public. Flavorpill Media Inc. is an online publisher and experiential brand that launched in... Continue reading at AdWeek

[ AdWeek | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #made public #online publisher


Quartz forges ahead, but other news publishers shut down chatbots

The Washington Post, The Guardian, Mic and others have shut down their chatbots, but Quartz is ramping up bot development. The post Quartz forges ahead, but other news publishers shut down chatbots appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-13 00:00:00 UTC ]
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News publishers are using their brands to carve out space on TV screens

Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #tv screens #buzzfeed news #vox media


The Rundown: With today’s video strategies, publishers are managing their risk

With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #risk appeared #video strategies


Publishers to put readers to test with Christmas puzzle-book pile-up

Publishers are preparing to hit the Christmas market hard in 2018 with a range of giftable quizzing titles. Continue reading at The Bookseller

[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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Today's Licensed Publishing Keeps Classic but Contemporary

Publishers balance heritage with modern themes to keep their evergreen licensed publishing programs fresh. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensed publishing


Facebook Is Committing Another $4.5 Million to Initiatives for News Publishers

Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Membership Accelerator pilot program and contribute... Continue reading at AdWeek

[ AdWeek | 2018-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 million #news publishers #global head


Women in Publishing reactivates, schedules pay gap meeting

Women in Publishing is to restart its regular meetings this autumn, launching with a panel discussion to explore the pay gap in September. Continue reading at The Bookseller

[ The Bookseller | 2018-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #panel discussion #pay gap


Alexa, What Have Publishers Learned About Working With Smart Speakers?

Smart speakers such as the Amazon Echo, Google Home and Apple HomePod are close to becoming ubiquitous consumer products. They are now in nearly 50 million homes and a number of publishers have recognized their potential for some time. Now, there is growing roster of publishers that are getting... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-31 00:00:00 UTC ]
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Data Versus Creativity: The Publisher Perspective

When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #results follow #digital revenue #native advertising


For news publishers, smart speakers are the hot new platform

Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers. The post For news publishers, smart speakers are the hot new platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared #news publishers #smart speakers #companies including #editorial voice


Writers and publishers trade blows over plummeting author pay levels

Responding to a survey that found the median author income had dropped to £10,500, Publishers Association said the figures were ‘unrecognisable’The Society of Authors has issued a sharply worded challenge to the UK’s biggest publishers after the chief executive of the Publishers Association... Continue reading at The Guardian

[ The Guardian | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying writers #publishers association #biggest publishers


Soon you may pay Apple by the month for video, music, and news

Such a service could go toe-to-toe against Amazon, Netflix, YouTube, and Spotify. Apple has been thinking about bundling together its growing menu of digital content and selling it in a single bundle for a competitive price. The subscription package, according to a new report from the... Continue reading at Fast Company

[ Fast Company | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #include music #digital content #magazine articles #unnamed sources


Publishers are paying writers a pittance, say bestselling authors

Philip Pullman, Antony Beevor and Sally Gardner call for fairer share of profits, as survey shows full-time writers earn below minimum wagePhilip Pullman, Antony Beevor and Sally Gardner are calling on publishers to increase payments to authors, after a survey of more than 5,500 professional... Continue reading at The Guardian

[ The Guardian | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antony beevor #sally gardner #latest report #professional writers #male counterparts #3% drop


Facebook Won’t Exclude News Publishers From Its Political Ads Policy

Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook won #facebook head #facebook announced #news publishers #political ads


‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers

Google's vp of news says the company wants to enable the success of news publishers, but that direct payments come with pitfalls. The post ‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-08 00:00:00 UTC ]
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How German publisher Spiegel is experimenting beyond the metered paywall to drive reader revenue

"We don’t want it [paid-for content] to be too in your face." The post How German publisher Spiegel is experimenting beyond the metered paywall to drive reader revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #metered paywall


Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook

Since nearly doubling the size of the company, Omeda is positioning itself to better serve a range of publishing partners in a variety of ways. The post Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners


Portugal’s top publishers band together to get users to register and pool data

“The project is complex because we are trying to put single sign-on between six companies, 75 apps and hundreds of sites." The post Portugal’s top publishers band together to get users to register and pool data appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post portugal