Sprayground’s David Ben-David on how to build a backpack brand

It’s not uncommon for lines out the door of stores on Fairfax Avenue on any given day, but kids asking for autographs from the founder of what is, for all intents and purposes, a backpack company? That’s got to say something. As Sprayground founder and creative director David Ben-David strode up... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]

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“Crowd the Book” Aims to Build Community Around Small Press Gems

Startup Crowd the Book launched in March, is using selective, online marketing to try and 'create a wildfire around great books published by small presses.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book aims #build community #online marketing #small presses


General Mills Ramps Up Social for 37 Brands

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn.  The General Mills development... Continue reading at AdWeek

[ AdWeek | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community managers #paid ads #emerging platforms #weight watchers #community management #ad buying


Building the Market for Ebooks in Colombia

E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


BNP Builds Out Packaging Portfolio

BNP Media is expanding its Packaging Strategies group with the acquisition of two related properties. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-14 00:00:00 UTC ]
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Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Life without Amazon? Barefoot Books is the David that cut ties to Goliath

Massachusetts-based publisher Barefoot Books had previously cut ties with Barnes & Noble and Borders. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barefoot books #cut ties #barnes noble


L,B signs Belle and Sebastian's Stuart David

Little, Brown has acquired a memoir by Stuart David, founding member of the indie pop band Belle... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stuart david #founding member


Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sneak preview


David Fickling to leave Random House

David Fickling is to leave Random House, where he is publisher at the David Fickling Books... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david fickling


John Murray signs new Ben Schott

John Murray has signed a new book from Ben Schott. Schottenfreude: German Words for the Human... Continue reading at The Bookseller

[ The Bookseller | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ben schott #john murray


Obama advisor David Axelrod to publish Washington memoir

David Axelrod, former senior advisor to President Obama, is joining the list of one-time Obama administration officials who will be penning memoirs next year, Penguin Press has announced. David Axelrod, former senior advisor to President Obama, is joining the list of  one-time Obama... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior advisor #president obama #penguin press


Lessons From Building A Programmed Bookstore

What if you could program a retail environment like you program a desktop application? Miniature computers, pervasive networking, and affordable tablet interfaces make programmed retail environments seem inevitable. Instead of using the familiar mice and monitor for system interaction, a... Continue reading at Fast Company

[ Fast Company | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data center #total cost


Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget

[ Engadget | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continue publishing #print formats #full statement #image credit


TOC: Interactivity and branding hot topics at Bologna

The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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David Carey Says Hearst Is No Time Inc.

That is: The magazine publisher thinks his industry can come back. Here's his plan. Continue reading at AllThingsD

[ AllThingsD | 2013-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david carey


Ben Fountain, Our Favorite of 2012, Among NBCC Prize Winners

The National Book Critics Circle Awards were awarded on Thursday. Among the winners was Ben Fountain's "Billy Lynn's Long Halftime Walk" for fiction, a book we tipped for prizes in the middle of last year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ben fountain #billy lynn


Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns


Building a Sci-Fi and Fantasy Publishing House from Scratch

Science fiction and fantasy publisher Angry Robot, part of the Osprey Group, is the creation of one man and many minds working in tandem across the UK and the Atlantic. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction #osprey group


Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget

[ Engadget | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #physical books #magazine websites #digital front


Hearst's David Carey on How People Are Still Reading Magazines. Really!

Despite what you have read, probably online, print isn't dead insists the magazine exec, speaking at D: Dive Into Media. Hearst's digital subscriptions are also up to 900,000. Continue reading at AllThingsD

[ AllThingsD | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david carey #print isn #digital subscriptions