As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of such sponsored content, has drawn the scrutiny of both the Federal Trade Commission and the National Advertising Division in recent years. Teen Vogue’s equivocation on whether an uncritical article on Facebook’s role in the 2020 election amounted to sponsored content provides many lessons from which other media companies should learn. Earlier today, Teen Vogue published an article titled, “How Facebook Is Helping Ensure the Integrity of the 2020 Election.” The Twitterverse was set abuzz, because it seemed to be overly laudatory of Facebook and did not contain any critical questioning. Commentators found the questions posed and the tone of the article surprising in light of Facebook’s role in the 2016 election and its recent public pronouncement regarding its approach in 2020. “Interesting pivot for Teen Vogue here to… Facebook PR?” tweeted Steven Perlberg, a freelance writer formerly with BuzzfFeed News and The Wall Street Journal, while Molly Jong-Fast of The Daily Beast described the article as “so sketchy.” Approximately an hour after it was posted, Teen Vogue added a prominent disclosure below the headline, stating, “Editor’s note: This is sponsored editorial content.” In a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
Bookshops in the UK are being called on by one of China’s largest bookstore chains, Zhejiang Xinhua, and an online journal devoted to the book trade in China, Bookdao, to attend a global summit to tackle the “threat” of online retailing. The two-day forum, scheduled for 11th–12th April 2017,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Overwhelmingly, Americans continue to view public libraries as vital to their communities, but as libraries adapt to the digital age, opinions differ over how books should be treated in the library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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In the UK, Nielsen's ISBN program has stepped into the digital age with what it describes as sure-footed grace. In the US, an internationally placed STM content platform is bought by a customer. The post International Industry Notes: Shopping at Nielsen, Wiley’s Purchase appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading at AdWeek
[ AdWeek | 2016-07-11 00:00:00 UTC ]
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The former chairman of Faber & Faber was a loyal friend to those he published and a sworn enemy of boredomArtists require solitude to get anything done, but that is not all they need. As they work, they might like to believe that they are outside the market, in a private dreaming space. But... Continue reading at The Guardian
[ The Guardian | 2016-07-10 00:00:00 UTC ]
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Declaring that 'the current copyright framework is unfit for the digital age,' the chief of the Europe's research libraries organization speaks out against "neighboring rights,' related rights, for publishers. The post European Research Libraries Say ‘Neighboring Rights’ Oppose Open Science... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-27 00:00:00 UTC ]
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At its April 15 conference, the Supreme Court declined to take up Authors Guild v. Google, effectively ending one of the defining copyright battles of the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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The decision ends one of the publishing industry's defining legal dramas of the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-18 00:00:00 UTC ]
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'The power of the book and the importance of the author haven’t changed at all,' the Baroness Gail Rebuck tells London Book Fair's Quantum Conference. And she warns against a 'civil war' in publishing. The post Gail Rebuck: ‘The Power of the Book’ in the Digital Age appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-11 00:00:00 UTC ]
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Folio: chats with Brett Anderson, Robb Report editor-in-chief, about the growing affluent audience and maintaining a successful print title in the digital age. The post The Folio: Q&A: Talking Luxury Publishing with Robb Report Editor Brett Anderson appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-08 00:00:00 UTC ]
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Oren Teicher, CEO of American Booksellers Association, and three booksellers discuss how low-cost of technology has enhanced the indie bookselling business. The post How Independent Bookstores Are Thriving in the Digital Age appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-22 00:00:00 UTC ]
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Authors Guild executives say that the case represents an opportunity for the Supreme Court to clarify fair use for the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-31 00:00:00 UTC ]
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Print cookbooks "aren’t searchable, they take up lots of space, they can’t easily be wiped clean, and they are not easy to share with others," writes Matthew Cockerill. Continue reading at The Bookseller
[ The Bookseller | 2015-11-25 00:00:00 UTC ]
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John Pettigrew argues editors, those who turn mediocre books into great ones, are even more important in the digital age of content proliferation. The post Why the End of Editors in Digital Publishing is a Mistake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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After 35 years on the market, 'The Power of Positive Thinking' and other bestselling books by Dr. Peale are now expected to make an impact on a new generation of readers in the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-30 00:00:00 UTC ]
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News Corporation announced Wednesday that it was buying Unruly, a video ad technology company, in a deal worth up to $176 million that underscores the publishing company’s continued push to remake itself for the digital age. Fou ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-17 00:00:00 UTC ]
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David Remnick, the longtime editor of The New Yorker, recently recounted a meeting during the early days of online publishing when the veteran sports essayist Roger Angell said he would always “want to be able to describe, in English, how t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
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Google's new initiative will pay news outlets to dig into digital journalism.American tech companies have set their sights on the news business. A month after Facebook announced that it wants news outlets to publish content within Facebook, and a mere day after Snapchat poached acclaimed CNN... Continue reading at Fast Company
[ Fast Company | 2015-04-28 00:00:00 UTC ]
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Just before the London Book Fair, Spain-based Dosdoce.com released an English-language version of its latest report, “New Business Models in the Digital Age.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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