Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc.  Financial terms were not disclosed.  In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday.   Continue reading at 'AdWeek'

[ AdWeek | 2016-03-25 00:00:00 UTC ]

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Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek

[ AdWeek | 2014-07-03 00:00:00 UTC ]
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BEA 2014: Say No to Stress

When New Zealander Paul Huljich, author of Stress Pandemic: Nine Natural Steps to Break the Cycle of Stress and Thrive (Midpoint Trade, June), struck it rich in 1993 after selling his successful organic food company, Best Corporation, to Dannon for $100 million, he had every reason to be a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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O'Reilly Donating Millions to Tech Education

O'Reilly Media and Safari Books Online are donating over $100 million in "educational content and tools" to K-12 schools across the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-04 00:00:00 UTC ]
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Fox to Secure Controlling Stake in YES Network

21st Century Fox on Friday announced it would take a controlling stake in YES Network, upping its of Yankees Entertainment and Sports (YES) Network, raising its ownership position in the RSN to 80 percent. The media conglomerate originally assumed a 49 percent stake in YES in November 2012,... Continue reading at AdWeek

[ AdWeek | 2014-01-25 00:00:00 UTC ]
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IBM's Watson For Business: The $1 Billion Siri Slayer

IBM is unveiling their new Watson for Business on Thursday, a $1 billion project devoted to bringing big data to every educational institution, pharmaceutical firm, and publishing house in America--and they're offering more than $100 million in venture capital to developers.IBM is announcing the... Continue reading at Fast Company

[ Fast Company | 2014-01-09 00:00:00 UTC ]
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Martha Stewart's New CEO Choice Suggests Cuts Ahead

Martha Stewart Living Omnimedia's choice of former metals-industry executive Daniel Dienst to lead the company meant going outside the media business for a manager with operational experience -- one who can hopefully reshape the unprofitable company.Mr. Dienst, the former CEO of scrap-metal... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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Judge bars Apple from price-fixing deals with ebook publisher

Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews

[ Betanews | 2013-09-06 00:00:00 UTC ]
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Geithner lands book deal, release scheduled for 2014

Former Treasury Secretary Timothy Geithner has a book deal.Mr. Geithner has an agreement with Crown Publishers, an imprint of Random House, Inc. Crown announced Thursday that Geithner's book, currently untitled, is scheduled for 2014.Mr. Geithner plans a "behind-the-scenes" account of the... Continue reading at Crains New York

[ Crains New York | 2013-03-15 00:00:00 UTC ]
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Magazines ramp up publishing in 2012

Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away. In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print... Continue reading at Crains New York

[ Crains New York | 2012-12-10 00:00:00 UTC ]
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Amazon Makes Everything Better

Amazon CEO Jeff Bezos took the stage at a large airplane hangar in Santa Monica, Calif., this morning and presented a dazzling, methodical, hourlong disquisition on the state of the technology business. He began by explaining why most of the iPad’s competitors have failed: “They’re gadgets,” he... Continue reading at Slate

[ Slate | 2012-09-07 00:00:00 UTC ]
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Self-publishing Goes Big Time

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[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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Alohomora! Free Harry Potter books coming to Kindle

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[ Crains New York | 2012-05-11 00:00:00 UTC ]
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Apple denies it conspired to raise ebook prices

Apple Inc. says the accusation that it conspired with major book publishers to raise the price of ebooks is untrue.Apple spokesman Tom Neumayr says that, contrary to allegations in lawsuits by the Justice Department and 15 states, Apple fostered innovation and competition by introducing its... Continue reading at Crains New York

[ Crains New York | 2012-04-14 00:00:00 UTC ]
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Profits Rise Again at Simon & Schuster

Since ebooks first became a meaningful part of a publisher’s business in 2009, results at Simon & Schuster have followed a familiar pattern—a decline in revenue but an increase in earnings. Between 2009 and 2011, total sales at S&S dipped 0.7%, but adjusted operating income has jumped... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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Halpern Reflects on 40 Years of Ecco

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[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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Meredith Increases Dividend by 50% and Authorizes a $100 Million Stock Repurchase

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[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Glam Media Buys Ning for Social Push

Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen. Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced... Continue reading at AdWeek

[ AdWeek | 2011-09-21 00:00:00 UTC ]
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