Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away from headlines such as "I lost a breast to a nipple ring" and "The Naughtiest Pasta Shapes Ever." Snapchat parent Snap Inc. is making some updates to its guidelines for publishers to hold them more accountable for creating content that's "informative, factual and safe." So what will users discover in a more tasteful Snapchat? It depends partially on age. Publishers will have to be more conscious about what's "suitable" for anyone under 18. According to Snap, "nudity, pornographic imagery and other indecent, obscene or profane content" will be off-limits unless they use an "age-gate" for inappropriate photos, videos and text. Content that is age-gated will remain that way for the full edition of that day's content, but Snap says it will allow for exceptions when content has relevant news value. (The company is leaving editorial judgment up to individual publishers.) While the updates prohibit sexual content from the tiles that preview Discover stories, publishers will still be allowed to display obscene content and profanity in age-gated areas for users over 18. The new policies will also have "better defined guidance" on what's considered too sensitive or sexualized. The... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Publishing’s Leap of Faith

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[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Frankfurt Book Fair 2013: HC Wins Self-Published Novel In Major Buy

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[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
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Frankfurt Book Fair 2013: What Is a Publisher Now?

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[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Self-Publishing Output Jumped 59% in 2012

A new analysis of ISBN data by Bowker found that the number of self-published books in 2012 rose 59% over 2011, growing to over 391,000 titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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STM Publishing Meets “Tarzan Economics”

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[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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Videos from Frankfurt: CONTEC, Publishers Launch and More

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[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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S&S and Yilin Press Enter Distribution and Publishing Agreement

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[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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Publisher of Philadelphia Inquirer Fires Editor

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[ Editor & Publisher | 2013-10-07 00:00:00 UTC ]
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Publishing’s New Normal

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[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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October’s Top Reviews of Self-Published Books from BlueInk Review

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[ Publishing Perspectives | 2013-10-04 00:00:00 UTC ]
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San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

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[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
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[ PC World | 2013-10-02 00:00:00 UTC ]
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Facebook's new mobile ad format keeps users coming back to familiar apps

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[ Engadget | 2013-10-02 00:00:00 UTC ]
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