Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that specializes in creating unique, culture-driven experiences for brands. Recent work includes the ongoing Levi’s Music Project, which has brought the fashion brand together with leading musicians including Alicia Keys, SZA, and, most recently, Snoop Dogg. The last involved creating a musical production masterclass for youth led by Snoop in his hometown of Long Beach, California. Imprint Projects also teamed with Everlane to create an experience highlighting the fashion label’s decision to refrain from using new plastic in its supply chain by 2012. The 100% sustainably produced concept shop showcased the brand’s ReNew collection, made from recycled plastic, and educated consumers on how to reduce their own carbon footprint. Another fashion-driven project was Spotify’s “Wear Black History,” which comprised merchandise, a pop-up shop and microsite, part of the brand’s ongoing “Black History Is Happening Now” platform, created with creative shop Saturday Morning. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-01 02:15:00 UTC ]
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No one would have been able to predict at the start of 2012 that a BDSM erotic romantic trilogy—Fifty Shades—would set new records for book sales and change/spice up what women worldwide would admit to be reading, many for the first time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
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When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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Cultural differences aside, China's book market is itself largely a self-contained entity—politically, socially and, more importantly, economically. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-03 00:00:00 UTC ]
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For long-time ebook buyers indoctrinated in Amazon's convenient ecosystem, trying to make the switch to a competitor can lead to frustration and disappointment. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-02 00:00:00 UTC ]
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Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget
[ Engadget | 2012-12-29 00:00:00 UTC ]
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Sales of printed books soared to a three-year high in the UK last week as shoppers flooded the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-28 00:00:00 UTC ]
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Bookshops in the UK have halved in seven years, while consumers spent £261 million on e-... Continue reading at The Bookseller
[ The Bookseller | 2012-12-27 00:00:00 UTC ]
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The most recent sign that self-publishing is on the rise? New York Times book critic Michiko Kakutani chose a self-released book as one of her favorite titles of the year. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-21 00:00:00 UTC ]
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#favorite titles
John Agard has been given the royal seal of approval as the winner of Her Majesty’s Gold... Continue reading at The Bookseller
[ The Bookseller | 2012-12-20 00:00:00 UTC ]
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At a small, invitation-only meeting convened late last month in the Netherlands by the International Federation of Library Associations (IFLA), I joined some 25 key thinkers, primarily from Europe and the U.S., for an exhausting, engrossing three days of debate. But after many hours of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-14 00:00:00 UTC ]
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Hot Key Books has launched a free interactive writing project, "Fleur Hitchcock's Story... Continue reading at The Bookseller
[ The Bookseller | 2012-12-11 00:00:00 UTC ]
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Lion Hudson is launching a fiction imprint “as a platform for Christian novelists from all... Continue reading at The Bookseller
[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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Publishers Weekly faces controversy after naming 'Fifty Shades of Grey' author E L James 'Publishing Person of the Year' for 2012. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-04 00:00:00 UTC ]
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More than 1,000 library staff will lose their jobs in the next 12 months, according to a new... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Even though Thanksgiving came early this year, big box retailers, national chains, and online sellers began the Christmas season even earlier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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A “beautifully designed” debut cookery book by London restaurateur Russell Norman has... Continue reading at The Bookseller
[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Publishers are planning to celebrate the life and work of Sylvia Plath on the 50th anniversary of... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Former commissioning editor of Piccadilly Press Anne Clark has left to start her own literary... Continue reading at The Bookseller
[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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