Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the pandemic, despite the efforts of brands like Kraft Mac & Cheese to suggest themselves as alternative breakfast foods. Now General Mills is capitalizing on that with the creation of a Sesame Street cereal brand, reports Ad Age’s Jessica Wohl (who also asks, quite reasonably, “What took them so long?”) There are two varieties: “C is for Cinnamon” cereal includes letter-shaped pieces and has a box featuring Cookie Monster and Elmo, while the “1 2 3 Berry” number-shaped cereal showcases Elmo and Abby Cadabby on the box. (If you’re a '70s child you might be wondering where the Count is, but the newer characters, explains Wohl, are more likely to resonate with the target audience of young kids.) General Mills is promoting the debut of the line as being a low-cost option for families, and, in keeping with the Sesame Street brand’s educational values, the back of the box opens up like a book, with English and Spanish short stories that feature Elmo visiting a farm and going to school.A monolithic meme When a strange metal monolith was discovered in the Utah desert last week, it seemed 2020 couldn’t get any weirder. The sighting, which has become even more bizarre with its subsequent... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
China's Douban is experimenting with crowdsourced translations of English literature, including SF and short stories by David Mitchell. Can it help authors enter the market? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
More news stories like this
Amazon's Little A imprint will release novels, memoirs, and story collections, while Day One will focus on short stories and new writers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-19 00:00:00 UTC ]
More news stories like this
One collection of short stories and four novels—including Jeet Thayyil’s Narcopolis, winner of the DSC Prize—have been shortlisted for The Hindu Literary Prize. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-08 00:00:00 UTC ]
More news stories like this
Eoin Colfer has been named as the author of the first of Puffin's eleven Dr Who short stories... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
More news stories like this
Literary events organiser Book Slam is releasing its second book of short stories, with... Continue reading at The Bookseller
[ The Bookseller | 2012-10-23 00:00:00 UTC ]
More news stories like this
Glasgow-based independent Freight Books has bought a collection of short stories by Rodge Glass,... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
More news stories like this
Science-fiction great Ray Bradbury died Tuesday night in California at the age of 91. He was renowned for his short stories as well as for the dystopian novel Fahrenheit 451, which cast readers into a Cold War-inspired future of paranoid book burning. Back in 2005, Bryan Curtis argued that,... Continue reading at Slate
[ Slate | 2012-06-06 00:00:00 UTC ]
More news stories like this
Chatto & Windus has acquired a collection of short stories by Nigerian author A Igoni Barrett... Continue reading at The Bookseller
[ The Bookseller | 2012-03-12 00:00:00 UTC ]
More news stories like this
The under-the-radar author won for her collection "Binocular Vision: New and Selected Stories."Reporting from New York -- The National Book Critics Circle gave its 2011 fiction prize to Edith Pearlman, an under-the-radar writer of short stories, at its annual awards ceremony Thursday evening at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-09 00:00:00 UTC ]
More news stories like this
Orion is publishing an exclusive trilogy of short stories by crime writer R J Ellory, called... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this
Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 10:36 Pan Macmillan has acquired a collection of short stories from bestselling crime and thriller writer Peter James, with publishing director Wayne Brookes buying UK and Commonwealth rights through agent Carole Blake at Blake... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this
Written By: Charlotte Williams Publication Date: Wed, 28/09/2011 - 15:32 Orion is to publish six short stories from bestselling author Michael Connelly as ebook exclusives, featuring his series character LAPD detective Harry Bosch. Two collections of three short stories will be published, each... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
More news stories like this
Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 09:14 Headline is publishing its first ebook exclusive, releasing a collection of five short stories by Victoria Hislop, along with a preview of the first chapter of her upcoming novel, in digital format. The collection, One... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this
Written By: Charlotte Williams Publication Date: Fri, 26/08/2011 - 08:48 Penguin is reissuing its collections of short stories for adults by renowned children's author Roald Dahl. The rejacketed paperback versions, priced £8.99, will be reissued in four batches, beginning with Someone Like... Continue reading at The Bookseller
[ The Bookseller | 2011-08-26 00:00:00 UTC ]
More news stories like this
Written By: Lisa Campbell Publication Date: Thu, 28/07/2011 - 08:37 BBC Radio 4 seems to have performed a partial u-turn on its decision to cut the number of short stories it airs from three to one per week, with a compromise of two weekly broadcasts. Listeners, authors and celebrities such as... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this