Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the pandemic, despite the efforts of brands like Kraft Mac & Cheese to suggest themselves as alternative breakfast foods. Now General Mills is capitalizing on that with the creation of a Sesame Street cereal brand, reports Ad Age’s Jessica Wohl (who also asks, quite reasonably, “What took them so long?”) There are two varieties: “C is for Cinnamon” cereal includes letter-shaped pieces and has a box featuring Cookie Monster and Elmo, while the “1 2 3 Berry” number-shaped cereal showcases Elmo and Abby Cadabby on the box. (If you’re a '70s child you might be wondering where the Count is, but the newer characters, explains Wohl, are more likely to resonate with the target audience of young kids.) General Mills is promoting the debut of the line as being a low-cost option for families, and, in keeping with the Sesame Street brand’s educational values, the back of the box opens up like a book, with English and Spanish short stories that feature Elmo visiting a farm and going to school.A monolithic meme When a strange metal monolith was discovered in the Utah desert last week, it seemed 2020 couldn’t get any weirder. The sighting, which has become even more bizarre with its subsequent... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-12-02 11:34:50 UTC ]

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Myriad acquires Chiew's debut short story collection

Myriad has acquired world rights to Elaine Chiew's debut collection of short stories, The Heartsick Diaspora. Continue reading at The Bookseller

[ The Bookseller | 2019-02-06 00:00:00 UTC ]
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International Prize for Arabic Fiction Shortlist Announcement

The shortlist for the 2019 International Prize for Arabic Fiction was announced today at the El-Hakawati Palestinian National Theatre in East Jerusalem. The IPAF - often referred to as the ‘Arabic Booker’ - is an annual literary prize for prose fiction, which encourages the readership of... Continue reading at British Council global

[ British Council global | 2019-02-05 16:33:45 UTC ]
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Walliams targets 7+ readers with new ‘daft story’

David Walliams’ next publication, a funny story entitled Fing, "dovetails seamlessly" with his short stories and middle-grade novels, according to his publisher HarperCollins Children’s Books. Continue reading at The Bookseller

[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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Comma scoops Constantine's fifth short story collection

Author of the Oscar-nominated film “45 Years” David Constantine has signed a deal for a collection of short stories, The Dressing-up Box, with Comma Press. Continue reading at The Bookseller

[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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When Robot and Crow Saved East St. Louis

Each month in 2018, Future Tense Fiction—a series of short stories from Future Tense and ASU’s Center for Science and the Imagination about how technology and science will change our lives—will publish a story on a theme. The theme for October–December 2018: Work. Continue reading at Slate

[ Slate | 2018-12-29 00:00:00 UTC ]
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Morpurgo, James and Byatt join forces with London bookshops to raise money for homeless

Daunt Books, Waterstones and Foyles are raising money for The Passage, a charity that supports people who are homeless, by selling a book of short stories by AS Byatt, Lennie James and Michael Morpurgo. Continue reading at The Bookseller

[ The Bookseller | 2018-12-14 00:00:00 UTC ]
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Shortlist announced for FutureBook/Pigeonhole short story competition

Thirty-six short stories were submitted for the first ever FutureBook speculative fiction competition run with digital reading platform the Pigeonhole. Continue reading at The Bookseller

[ The Bookseller | 2018-11-15 00:00:00 UTC ]
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Beatles biographer Philip Norman: 'Yoko was waiting for me – with two lawyers'

He has charmed Elton John, angered Paul McCartney – and horrified Yoko Ono. What will he uncover about the ‘murky’ death of Jimi Hendrix? The great rock writer reveals the pain – and pleasure – of chasing starsSlowhand: The Life and Music of Eric Clapton is my eighth rock biography since Shout!... Continue reading at The Guardian

[ The Guardian | 2018-11-11 00:00:00 UTC ]
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Newly discovered stories of Nobel Laureate Naguib Mahfouz to Saqi

Saqi Books is publishing a newly discovered collection of short stories by the late author Naguib Mahfouz, who won the 1988 Nobel Prize for Literature. Continue reading at The Bookseller

[ The Bookseller | 2018-11-10 00:00:00 UTC ]
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Orwell Foundation to launch political fiction prize

The Orwell Foundation will next month launch a prize to celebrate novels or short stories that illuminate social and political themes through the art of narrative. Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Carroll returns to World War II with story collection

Faber Children’s Books has acquired a collection of short stories, set in World War II, by Emma Carroll. Continue reading at The Bookseller

[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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Woman's Weekly's 'exploitative' contracts anger authors

As well as slashing fees for short stories, the magazine has demanded fiction writers waive all rights to their workThe new issue of the Woman’s Weekly fiction special is out now, promising its readers short stories from writers who “never fail to come up with new twists and turns and unexpected... Continue reading at The Guardian

[ The Guardian | 2018-08-17 00:00:00 UTC ]
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Complete fiction: why 'the short story renaissance' is a myth

With soaring sales, viral hits like Cat Person and a cameo by Tom Hanks, the form seems to be staging a comeback. But did it ever go away?In 2017, almost 50% more short story collections were sold than in the previous year. It was the best year for short stories since 2010. Booksellers are... Continue reading at The Guardian

[ The Guardian | 2018-03-12 00:00:00 UTC ]
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Hutchinson to release first Dunmore short story collection in 20 years

Hutchinson has revealed it is publishing a posthumous collection of "powerful" short stories by Helen Dunmore, a day after the late author was given the Costa Award for Poetry. Continue reading at The Bookseller

[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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PRH to publish first all-female Doctor Who short story collection

Penguin Random House Children’s will publish what is believed to be the first ever all-female authored Doctor Who collection of short stories, with input from writers Jenny Colgan, Dorothy Koomson, Scottish comedian Susan Calman and Doctor Who author Jacqueline Rayner. Continue reading at The Bookseller

[ The Bookseller | 2017-12-14 00:00:00 UTC ]
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Unearthed Raymond Chandler Story Rebukes U.S. Health Care System

Raymond Chandler, the crime novelist, in 1946. One of his short stories, “It’s All Right — He Only Died,” was recently discovered and published by Strand Magazine, a literary quarterly. Continue reading at The New York Times

[ The New York Times | 2017-11-22 00:00:00 UTC ]
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Grimm Meets Law and Order: Special Victims Unit

Every era has its own fairy tales—fables that teach children what a princess looks like, and what monsters they should fear. According to the short stories in Her Body and Other Parties, Carmen Maria Machado’s exhilarating debut collection, a finalist for the National Book Award in fiction, our... Continue reading at Slate

[ Slate | 2017-10-16 00:00:00 UTC ]
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Orion inks flurry of deals

Orion has acquired "a hilarious and heartwarming" début by Caroline Hulse at auction and a collection of short stories from Man Booker shortlistee Emily Fridlund. Continue reading at The Bookseller

[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Clare's Shadowhunter short stories to Walker

Walker Books will publish a new collection of short stories from American YA author Cassandra Clare featuring characters from the bestselling Shadowhunter world. Continue reading at The Bookseller

[ The Bookseller | 2017-10-07 00:00:00 UTC ]
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Tom Hanks' event sells out in under two hours

Tickets to actor Tom Hanks' only event in the UK to promote his new collection of short stories, Uncommon Type (William Heinemann), have sold out in under two hours.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-04 00:00:00 UTC ]
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