Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the pandemic, despite the efforts of brands like Kraft Mac & Cheese to suggest themselves as alternative breakfast foods. Now General Mills is capitalizing on that with the creation of a Sesame Street cereal brand, reports Ad Age’s Jessica Wohl (who also asks, quite reasonably, “What took them so long?”) There are two varieties: “C is for Cinnamon” cereal includes letter-shaped pieces and has a box featuring Cookie Monster and Elmo, while the “1 2 3 Berry” number-shaped cereal showcases Elmo and Abby Cadabby on the box. (If you’re a '70s child you might be wondering where the Count is, but the newer characters, explains Wohl, are more likely to resonate with the target audience of young kids.) General Mills is promoting the debut of the line as being a low-cost option for families, and, in keeping with the Sesame Street brand’s educational values, the back of the box opens up like a book, with English and Spanish short stories that feature Elmo visiting a farm and going to school.A monolithic meme When a strange metal monolith was discovered in the Utah desert last week, it seemed 2020 couldn’t get any weirder. The sighting, which has become even more bizarre with its subsequent... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-12-02 11:34:50 UTC ]

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Orwell Foundation to launch political fiction prize

The Orwell Foundation will next month launch a prize to celebrate novels or short stories that illuminate social and political themes through the art of narrative. Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Carroll returns to World War II with story collection

Faber Children’s Books has acquired a collection of short stories, set in World War II, by Emma Carroll. Continue reading at The Bookseller

[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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Woman's Weekly's 'exploitative' contracts anger authors

As well as slashing fees for short stories, the magazine has demanded fiction writers waive all rights to their workThe new issue of the Woman’s Weekly fiction special is out now, promising its readers short stories from writers who “never fail to come up with new twists and turns and unexpected... Continue reading at The Guardian

[ The Guardian | 2018-08-17 00:00:00 UTC ]
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Complete fiction: why 'the short story renaissance' is a myth

With soaring sales, viral hits like Cat Person and a cameo by Tom Hanks, the form seems to be staging a comeback. But did it ever go away?In 2017, almost 50% more short story collections were sold than in the previous year. It was the best year for short stories since 2010. Booksellers are... Continue reading at The Guardian

[ The Guardian | 2018-03-12 00:00:00 UTC ]
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Hutchinson to release first Dunmore short story collection in 20 years

Hutchinson has revealed it is publishing a posthumous collection of "powerful" short stories by Helen Dunmore, a day after the late author was given the Costa Award for Poetry. Continue reading at The Bookseller

[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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PRH to publish first all-female Doctor Who short story collection

Penguin Random House Children’s will publish what is believed to be the first ever all-female authored Doctor Who collection of short stories, with input from writers Jenny Colgan, Dorothy Koomson, Scottish comedian Susan Calman and Doctor Who author Jacqueline Rayner. Continue reading at The Bookseller

[ The Bookseller | 2017-12-14 00:00:00 UTC ]
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Unearthed Raymond Chandler Story Rebukes U.S. Health Care System

Raymond Chandler, the crime novelist, in 1946. One of his short stories, “It’s All Right — He Only Died,” was recently discovered and published by Strand Magazine, a literary quarterly. Continue reading at The New York Times

[ The New York Times | 2017-11-22 00:00:00 UTC ]
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Grimm Meets Law and Order: Special Victims Unit

Every era has its own fairy tales—fables that teach children what a princess looks like, and what monsters they should fear. According to the short stories in Her Body and Other Parties, Carmen Maria Machado’s exhilarating debut collection, a finalist for the National Book Award in fiction, our... Continue reading at Slate

[ Slate | 2017-10-16 00:00:00 UTC ]
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Orion inks flurry of deals

Orion has acquired "a hilarious and heartwarming" début by Caroline Hulse at auction and a collection of short stories from Man Booker shortlistee Emily Fridlund. Continue reading at The Bookseller

[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Clare's Shadowhunter short stories to Walker

Walker Books will publish a new collection of short stories from American YA author Cassandra Clare featuring characters from the bestselling Shadowhunter world. Continue reading at The Bookseller

[ The Bookseller | 2017-10-07 00:00:00 UTC ]
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Tom Hanks' event sells out in under two hours

Tickets to actor Tom Hanks' only event in the UK to promote his new collection of short stories, Uncommon Type (William Heinemann), have sold out in under two hours.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-04 00:00:00 UTC ]
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Six 'vengeful' P D James stories coming this October

Faber is to publish Sleep No More, a new collection of short stories from the late "Queen of Crime" P D James. Continue reading at The Bookseller

[ The Bookseller | 2017-07-22 00:00:00 UTC ]
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Short stories: How well do you know the genre? Take our quiz

These literary gems are proof that good things come in small packages. How many classic short stories have you read? How much do you know about their authors? Take our quiz and find out. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2017-05-17 00:00:00 UTC ]
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Dylan Thomas Shortlist of Authors 39 or Younger: UK, US, Australia, Sri Lanka

The Dylan Thomas Prize is unusual for its flexibility. The shortlist includes a book of poetry, two books of short stories, plus novels—two of them debuts. The post Dylan Thomas Shortlist of Authors 39 or Younger: UK, US, Australia, Sri Lanka appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-28 00:00:00 UTC ]
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Rankin, Hannah and Cleeves among first CrimeFest anthology contributors

Crime fiction festival CrimeFest will release an anthology of short stories next year to mark its 10th anniversary, with new stories from contributors including Ian Rankin, Lee Child, Sophie Hannah and Ann Cleeves. Continue reading at The Bookseller

[ The Bookseller | 2017-02-27 00:00:00 UTC ]
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William Heinemann to publish Tom Hanks short stories

Cornerstone imprint William Heinemann is publishing a collection of short stories from actor Tom Hanks, anticipated to be a "major publishing event" for PRH this autumn. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Forgotten Georgette Heyer stories to be republished

Three short stories by the queen of Regency romance have been discovered by her biographer and are being reprinted in a new volumeA trio of forgotten stories by the queen of Regency romance Georgette Heyer have been uncovered by her biographer and are due to be published, for the first time in... Continue reading at The Guardian

[ The Guardian | 2016-09-20 00:00:00 UTC ]
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Corsair buys Roxane Gay short stories

Little, Brown imprint Corsair has acquired Difficult Women, a collection of short stories by US writer Roxane Gay, for publication in January 2017.   Continue reading at The Bookseller

[ The Bookseller | 2016-09-10 00:00:00 UTC ]
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Lena Dunham releasing first fiction book

Actress-turned-author Lena Dunham is trying her hand at writing fiction as she prepares to release a collection of short stories next year. Continue reading at Stuff

[ Stuff | 2016-08-31 00:00:00 UTC ]
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Ursula K Le Guin to publish Earthsea story in print for first time

The Daughter of Odren will be published in new omnibus edition of the much-loved fantasy sequence to mark the 50th anniversary of The Wizard of EarthseaA story from Ursula K Le Guin’s world of Earthsea that has never been published in print before is due to be released to mark the 50th... Continue reading at The Guardian

[ The Guardian | 2016-07-15 00:00:00 UTC ]
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