The age-old sacred barrier that once separated media companies' editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn't necessarily a bad thing, a panel of media-company CEOs suggested at a recent Folio:-hosted roundtable in New York. The execs, who represented a dozen mid- to large-sized B2B and consumer-facing media businesses, broadly agreed that today's business climate requires editors to work side-by-side with ad sales teams (and their clients) in order to meet new and evolving demands from marketers and offset declines in traditional advertising. "The only way to truly protect editorial integrity is to have editors involved in the process," said one CEO, arguing that content teams should be an active part of the ad sales process because they typically have the biggest incentive to prevent advertising arrangements from bleeding into editorial. The rise of marketing services divisions and branded content studios within media companies—centralized teams staffed by editors, marketers and sales teams meant to both produce creative but also provide agency-style consulting services to advertising clients—is not the only media phenomenon driving this shift. Similar lessons, many of the CEOs agreed, are being applied to live events, another fast-growing revenue stream for companies across the industry. "Event programming drives your reputation as much as—if not more than—your reporting," argued one CEO.... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-18 17:39:35 UTC ]
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Newspaper took photo of the late Ryan Dunn from Facebook page of NZ-born Israeli killed in GazaA newspaper has apologised after mistakenly publishing a photograph of the late Jackass star Ryan Dunn to accompany a story about an Israeli soldier killed in Gaza.The error, on the front page of the... Continue reading at The Guardian
[ The Guardian | 2014-07-29 00:00:00 UTC ]
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Mighty Media Inc.,a Minneapolis packaging, production, and interactive company, has, as of July 1, made Scarletta, which publishes books primarily for the children's market, a division of Mighty Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Malcolm Magruder was William Morrow and Company's director of sales for nearly 10 years and the Southeastern rep for 12 years until his retirement in 1990. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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Publisher says it would fight any measure that restricted free speech amid furore over new security lawsAustralias biggest newspaper publisher and the media union have warned the government against elements of a planned new national security bill that could allow journalists to be jailed for... Continue reading at The Guardian
[ The Guardian | 2014-07-17 00:00:00 UTC ]
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I-5 Publishing is adding to its portfolio of pet brands by purchasing Dogster and Catster from Say Media. Terms weren't disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-16 00:00:00 UTC ]
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Adams Publishing Group, LLC announced that it has purchased the assets of Huckle Media LLC located in southern Minnesota, according to John Cribb, Cribb, Greene & Associates who represented the Huckle family in the transaction. The acquisition ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
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Hillary Clinton’s "Hard Choices," out June 10, was the most talked about book on social media last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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But that doesn't necessarily mean printed books and linear television will die out by 2020, suggest expertsAre these the best of times or the worst of times for the children's entertainment industry? A panel session at the Children's Media Conference explored the question, concluding... well, it... Continue reading at The Guardian
[ The Guardian | 2014-07-03 00:00:00 UTC ]
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China South Publishing & Media Group Co., Ltd (ZhongNan) is a book and newspaper publisher and printer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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For the last several years, publishers have worked to grow robust social media audiences. As the wave of fans and followers continues to swell, so too does the need to go beyond mere numbers Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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On April 24, during an all-hands meeting at Gawker Media's SoHo headquarters, founder and publisher Nick Denton was extolling the virtues of Kinja, his proprietary publishing platform that allows readers to participate in the company's editor ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-23 00:00:00 UTC ]
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Media startup founders apparently didn't get that memo that now's a pretty bad time to be in the publishing business. So, are they crazy? The post You’d have to be crazy to start a media company, right? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-20 00:00:00 UTC ]
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Gulfshore Media is adding Venice Magazine to its portfolio of city and regional titles in Central Florida. Terms weren't disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
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They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian
[ The Guardian | 2014-06-20 00:00:00 UTC ]
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Plaintiff attorneys informed Judge Denise Cote on Monday that they had reached an agreement with Apple to settle monetary claims in the long-running ebook price-fixing case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
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Apple has settled a portion of its ebook price-fixing case involving several state governments which were seeking up to $840 million on behalf of consumers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-06-17 00:00:00 UTC ]
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Apple has reached an out-of-court settlement in the ebooks price-fixing lawsuit with U.S. states and a consumer group ahead of a trial for damages scheduled for July 14, according to records in a New York federal court.The iPhone maker will, however, continue its appeal of a verdict in July last... Continue reading at PC World
[ PC World | 2014-06-17 00:00:00 UTC ]
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The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Professor Jean Seaton, the BBCs official historian, has at last agreed a title with it for her volume on the 1974-87 period, due in January. These were years of endless friction with the Thatcher government over reporting of Northern Ireland, the Falklands War and the bombing of Libya, and ended... Continue reading at The Guardian
[ The Guardian | 2014-06-15 00:00:00 UTC ]
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