Selling ‘The Night Circus'

When Erin Morgenstern’s first novel, The Night Circus, debuted last September, PW predicted in a starred review that this magical tale was destined for bestsellerdom. The hardcover went on to sell 167,000 copies through the outlets tracked by Nielsen BookScan, and the paperback, which was released at the beginning of the month, looks like it’s in for a long run on the New York Times list: it sold 11,000 copies its first week out. Anchor Books moved the pub date from May to accommodate Target, where it has been a book club pick for the month of July. It’s also the lead title in Costco’s current assortment and has front-of-store displays at Barnes & Noble and many independents. There are 210,000 copies of the paperback in print. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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