Self-Publishing Is a Gamble. Why Is Donald Trump Jr. Doing It?

His next book, “Liberal Privilege,” comes with an unusual distribution plan and no publishing house behind it, making it something of a curiosity in the industry. Continue reading at 'The New York Times'

[ The New York Times | 2020-08-06 09:00:27 UTC ]

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For Publishers, Who Are the Gatekeepers of Social Media?

Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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How One Small Publisher Cracked the App Store Top 25

Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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