Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter & Gamble last year stretched its payment term to 75 days. Mondelez followed, going all the way to 120 days, citing goals like "efficiency" and "predictability of payment processes."Adland has been worried about ripple effects, especially on smaller agencies and production companies that could struggle to float the costs of their work on behalf of clients. Say Media's decision shows the tactic is also affecting digital publishing. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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