Sale of Used E-books Getting Closer

At a time when many independent booksellers both here and abroad are beginning to gain traction selling Kobo ebooks, other retailers are eyeing the secondary market for ebooks and other digital content. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]

Other news stories related to: "Sale of Used E-books Getting Closer"


Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday

[ Digiday | 2019-10-11 04:01:45 UTC ]
More news stories like this


Adapt or fail: The shifting nature and evolution of customer identity

In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over.  For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at Advertising Age

[ Advertising Age | 2019-10-10 14:00:00 UTC ]
More news stories like this


Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
More news stories like this


Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this


''Testaments' Off to Recordbreaking Start

The most anticipated book of the fall season is shaping up to deliver for its publisher, Penguin Random House, if not for many independent booksellers, who were hoping the title would smash sales records of their own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this


Blessed be the booksellers

In his latest Editor's Letter, Philip Jones reflects on the success of independent booksellers, and the work they still have to do.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-13 02:46:16 UTC ]
More news stories like this


Independents optimistic despite Brexit and challenging high street environment

Brexit, environmental issues and Christmas trading are looming large in independent booksellers’ minds ahead of the annual Booksellers Association conference, which kicks off in Birmingham on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2019-09-06 07:34:02 UTC ]
More news stories like this


Meredith Corp. Makes Digital-Side Promotions | People on the Move

Meredith Corp. announced several promotions within its Digital Content Group this week:  [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
More news stories like this


How The Sun’s fantasy football newsletter increased retention by 68%

"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at Digiday

[ Digiday | 2019-08-29 04:00:39 UTC ]
More news stories like this


Reuters Connect to Offer End-to-End Productivity Suite with Partners

Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
More news stories like this


Walmart removes pro-gun T-shirts and Verizon sells Tumblr: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 10:25:56 UTC ]
More news stories like this


Verizon unloads Tumblr in deal with WordPress owner

Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at Advertising Age

[ Advertising Age | 2019-08-12 22:12:36 UTC ]
More news stories like this


Agency Brief: WPP revenue rises but profits dip in first half; MediaMonks ramps up production

WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age

[ Advertising Age | 2019-08-09 19:31:00 UTC ]
More news stories like this


Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek

[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this


How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this


Six months in, sports app Otro pivots away from subscriptions

By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-31 04:01:04 UTC ]
More news stories like this


Should your Digital Content be ADA Accessible?

With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive

[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
More news stories like this


Neil Carrol of Nickel City Graphics on growing along with his business

Business is good at Nickel City Graphics, the Buffalo-based digital content studio founded by Neil Carroll in 2008. Carroll ran a solo enterprise focusing on video content for a long time. But he recently started to consciously grow his business, with four employees now and plans to add more.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-13 11:55:00 UTC ]
More news stories like this


Libraries Must Draw the Line on E-books

Recent developments suggest a grim future for digital content in libraries, writes Sari Feldman, unless library supporters find a way to fight back. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this


The Week in Libraries: July 12, 2019

The digital content market for libraries is about to get even more unsettled; Elsevier cuts off researchers at the University of California; and librarians gear up for the 2020 census. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this