Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at 'The Bookseller'
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The Biden administration has challenged the deal over concerns it would harm authors, but the publisher said that argument is a misunderstanding of how the book industry works. Continue reading at The New York Times
[ The New York Times | 2021-12-13 17:21:52 UTC ]
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The Book Industry Charitable Foundation says that it has reached its $100,000 goal in its matching gift challenge, but is still $200,000 short of its annual fundraising target. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-08 05:00:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Ongoing global supply issues and a paper shortage have conspired to create the "perfect storm" for the book industry as publishers, booksellers and authors are all finding it difficult to keep up with reader demand. Continue reading at CBC
[ CBC | 2021-11-17 09:00:00 UTC ]
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After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times
[ The New York Times | 2021-11-12 10:00:19 UTC ]
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Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week
[ Media Week | 2021-11-11 20:15:28 UTC ]
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Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week
[ Media Week | 2021-11-03 11:07:53 UTC ]
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COP26, the UN’s climate change conference billed as “the world’s last best chance” to prevent the most disastrous effects of global warming, kicks off in Glasgow on Sunday. Delegates from around the world will convene to hammer out another round of emission reduction targets with a goal of... Continue reading at Engadget
[ Engadget | 2021-10-29 17:00:38 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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J K Rowling's The Christmas Pig (Little, Brown) has notched up a second week in the UK Official Top 50 number one spot, with 31,565 copies sold through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 07:52:25 UTC ]
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Book sales should finish 2021 on a good note, but a number of factors could mean softer sales in early 2022, NPD BookScan noted during a webinar on third-quarter sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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Two leaders in the fields of investment and finance took questions from book industry journalists in this year's Frankfurt Studio program. The post Frankfurter Buchmesse’s CEO Talk: Acquisitions and Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-21 07:40:41 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Emotional labour is hardly a new concept, but surprisingly there hasn’t yet been a study of this form of work in the book industry - despite the fact that anyone who spends much time on publishing Twitter (shout out to Publishing Tea) knows that many employees struggle with overwork, underpay,... Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 05:20:57 UTC ]
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Dave Grohl's The Storyteller (Simon & Schuster) has rocked straight into the UK Official Top 50 number one spot in its first week on sale, selling 50,367 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 01:06:45 UTC ]
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