Razorfish's Lord Takes Top Job at AOL Networks

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company's programmatic ad buying arm. Essentially, he fills a vacancy left by the April exit of Ned Brody, who departed AOL abruptly in April—seemingly to run sales at Yahoo, someday. At the onset, though, Lord will have more responsibility, as he'll lead management of PAL, the new Publicis Groupe-AOL partnership. The goal of the partnership is to give marketers new ways to brand their products in real time on the Web. The thinking is: AOL supplies the platforms via the array of online publishers, including its namesake site and The Huffington Post, and Publicis Groupe brings the brands. AOL CEO Tim Armstrong and Publicis Groupe CEO Maurice Levy describe the global venture as "live advertising." "Live advertising is the future of marketing on the Internet," said Armstrong, in a statement. "Maurice and Publicis Groupe have been at the forefront of live advertising and we have been testing live advertising together for more than a year. Based on the consumer and brand demand, we formed PAL and identified Bob to manage a cross-agency team that will aggressively build out the first live advertising platform for the Internet." The cross-agency team comprises Rishad Tobaccowala, chairman of Razorfish and... Continue reading at 'AdWeek'

[ AdWeek | 2013-07-19 00:00:00 UTC ]

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