Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Written By: Charlotte Williams Bloomsbury is to publish the memoir of Mohamed ElBaradei, the leading opponent to Egypt's President Mubarak, two months early as clashes continue between the president's supporters and those demanding regime change in Cairo. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Caroline Horn and Philip Stone Richard and Judys childrens book club initiative, which launched a week ago, saw average sales across the 18 selected titles grow by some 226%. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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On February 15, Open Road Integrated Media will publish the first childrens titles in its author branded program: seven ebooks by Newbery Medal and National Book Award winner Virginia Hamilton, who died in 2002. Among the ebooks on the list are Newbery and NBA winner M.C. Higgins, the Great. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-02 00:00:00 UTC ]
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Written By: Benedicte Page Picador senior editor Sam Humphreys is to join Profile as publisher for imprint Serpent's Tail, leaving Pan Macmillan after nine years. Former publisher Pete Ayrton now takes the role of editor-at-large. Humphreys, the editor who acquired Emma Donoghue's hit novel... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Charlotte Williams The Publishers Association [PA] has attacked the culture secretary's decision to allow communications watchdog Ofcom to "delay" the Digital Economy Act. Culture Secretary Jeremy Hunt announced yesterday [1st February] that Ofcom is to assess whether the Act's... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Hearst Corp. announced today that it has made an offer of 651 million euros (or about $889 million) for Lagardere's international press and magazine business, including 102 titles in 15 countries, and 50 related Web sites. The deal includes publishing rights to Elle in 15 countries as well as 10... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
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There was no shortage of debates and discussions at last week's second annual Digital Book World, where about 1,300 members of the trade publishing industry turned out in New York to explore ways to navigate the digital transition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-31 00:00:00 UTC ]
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Written By: Katie Allen E-books are to be accepted for entry for the Man Booker prize for the first time in 2011 as a number of changes are made to the rules. Publishers are being asked to submit a digital version of their submissions as judges are to be supplied with e-readers for the first... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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Written By: Charlotte Williams Rob Brydon, Steve Coogan and John Bishop are among the latest big-name celebrities to have been snapped up for autobiographies, as comedians look set to dominate the hardback celebrity memoir market again this autumn. Gavin and Stacey star Rob Brydons memoir is... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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Written By: Lisa Campbell Independent bookshop Bookthrift in Chesham is closing after five years trading, blaming poor sales and more people buying online and in supermarkets. The four staff in the Chiltern Hills shop in Buckinghamshire will be made redundant when it closes, although its final... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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Written By: Lisa Campbell Waterstone's is cutting orders it makes on new titles from March to reduce its number of returns. The book retailer contacted suppliers this week asking them to reduce initial orders by about 20%. Publishers were asked to cancel existing pre-orders so that new orders... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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Written By: Caroline Horn School library services (SLS) in Birmingham and Sutton are to close or substantially reduce the service they offer to schools, while in Greenwich the service suspended on a temporary basis in 2009 will not now be resumed. The news follows recent closures of services... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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While publishers and Apple haggle over the pending launch of a digital newsstand, Barnes & Noble took the opportunity to remind everyone that it not only has a functional newsstand, but it's chugging right along. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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In two acquisitions this month, Fry Communications, a leading publication printer, has added to the array of services it offers customers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Borrowers can create a wish list queue of books they would like to read and lenders earn 1 credit for every 5 books they list on the site as available for borrowing. Continue reading at PC World
[ PC World | 2011-01-27 00:00:00 UTC ]
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The assets of music magazine Pastewhich folded in print last fall but kept Pastemagazine.com alivehave been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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Total revenue jumped 9 percent to $367 million for Meredith Corp in the second quarter of fiscal 2011, driven by strong advertising growth and integrated marketing services. Total advertising revenue for the first six months of fiscal 2011 jumped 11 percent to $420 million (with total revenue of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-25 00:00:00 UTC ]
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That might be the best news yet, as long as publishers remember why they went into bankruptcy in the first place. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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